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Mywaves Introduces 'SND2MBL,' Industry's First Web-to-Mobile Video Marketing Offering

Posted on: Tuesday, 20 March 2007, 12:00 CDT

SUNNYVALE, Calif., March 20 /PRNewswire/ -- mywaves, a mobile video company that delivers Web video entertainment directly to consumers' cell phones, today announced the industry's first Web-to-mobile video marketing offering, SND2MBL. By developing the only carrier-agnostic mobile video service, mywaves allows content owners and brands to send video from their Web sites to consumers' mobile phones. SND2MBL will pave the way for groundbreaking mobile marketing campaigns and a new, hassle-free carrier independent distribution channel for branded entertainment to the mobile phone.

mywaves' SND2MBL is available for free at mywaves.com. Content owners, brands or Webmasters need only register to receive the SND2MBL code they embed on their Web sites, which will mobilize the video they're featuring. Beyond delivering clips to consumers on an opt-in basis, SND2MBL customers who frequently update their video can offer their viewers the choice of subscribing to a mobile channel, and mywaves will send a text alert to let them know there is something new to watch.

In addition to the free ad-supported SND2MBL offering, mywaves is offering a premium version as well. The advanced SND2MBL offering provides comprehensive audience measurement to marketers so they know who is watching, how often a video is forwarded to someone else via a mobile phone and a full comprehensive analysis of audience and reach.

"Brands and advertisers are increasingly spending more on their Web presence and at the same time they are looking for ways to extend the value and reach of that investment," said Rajeev Raman, CEO, mywaves. "With SND2MBL, brands and content owners get a screen-to-screen solution that lets them further the relationships they have with their current customers and potentially tap into a new consumer audience, anywhere, anytime, instantly."

SND2MBL's functionality works across a variety of uses. It can mobilize Web video on a user's social networking page or give a marketer a new way to extend his brand and mobilize the video content on the company's Web site. It's a flexible offering that can scale and meet the needs of a single user or a global brand.

About mywaves Inc.

mywaves Inc. was funded in January, 2006 by Menlo Ventures. Headquartered in Sunnyvale, CA mywaves is a global, carrier-agnostic mobile video company that can mobilize all Web entertainment, broadcasting thousands of channels of personalized entertainment to mobile phones worldwide. The company's executive team comes from Yahoo, Napster, Danger, PayPal and TiVo. For more information or to sign up for mywaves, go to http://www.mywaves.com/ and join the more than 250,000 people who already have experienced mywaves.

mywaves Inc.

CONTACT: Trudy Muller, +1-415-848-7169, trudy@sutherlandgold.com, orErica Jostedt, +1-925-890-6889, ejostedt@sutherlandgold.com, both ofSutherlandGold, for mywaves

Web site: http://www.mywaves.com/

Source: PRNewswire

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