• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

SMSC Debuts INIC eLITE System Solution for Entry Level Multimedia Networking Applications

Posted on: Tuesday, 3 April 2007, 09:00 CDT

SMSC (Nasdaq: SMSC) today announced its INIC eLITE infotainment system solution at the Embedded Systems Conference (booth #1540) in San Jose, California. INIC eLITE is an all-digital networking solution for entry level multimedia and infotainment systems that need to transfer digital audio, video, data and control information between two or more devices, such as a radio and an amplifier. It allows for a simple, cost effective and transparent way to utilize SMSC's existing OS81082 Intelligent Network Interface Controller, or INIC, technology. With just a few commands, the INIC can be set up to transfer these signals over an unshielded twisted pair of copper cables, just as if there was no network in between, making its application very simple for the design engineer. INIC eLITE is a reference implementation containing hardware and software, documentation and development support to design low-cost multimedia links.

With INIC eLITE, SMSC closes a gap that exists in multimedia networking. A variety of multimedia networking technologies available in the industry today provide flexibility and enhanced features but they are a challenge to implement. The more features they provide, the more complicated and costly the design-in process is. However, many systems do not require a lot of these features and flexibility. They simply need to transfer audio and/or video data along with bi-directional control information in a rather static way between devices. Designers of these systems do not need the complexity of a high-end network but would prefer to link these signals between the devices as if there was no network. INIC eLITE serves these simple, more static systems by providing a transparent solution. With just a few initialization commands to the INIC, the respective signal paths can be established and the data can flow between the devices without a lot of networking software overhead. All functions related to the management of the network are encapsulated in and handled by the INIC. SMSC's INIC OS81082 provides 50 Mbps of fast synchronous data transfer of audio and video using existing electrical connectors over unshielded twisted pair wiring.

The INIC eLITE is a natural, all-digital evolution of the existing multichannel analog audio interface with Controller Area Network (CAN) bus control function between a radio and an amplifier. INIC eLITE eliminates much of the cabling required for several analog channels as well as the CAN network controller. Its digital signal path also overcomes noise, distortion, and signal degradation that typically plague an analog signal channel. Processing is done digitally, both in the source and in the sink. By providing digital transport, INIC eLITE saves components for digital/analog conversion and back.

"As U.S. auto makers add more and more functionality into the head-end unit of in-vehicle infotainment networking systems, they are faced with issues that are causing further integration to become increasingly complicated, more expensive and inherently noisy," said Morry Marshall, VP Strategic Technologies, Semico Research Corp, a semiconductor marketing and research firm. "The SMSC eLITE connectivity solution provides a way for auto makers to design a simpler, more cost-effective infotainment system, which overcomes those problems and uses fewer components than current solutions such as an analog plus CAN network."

"Being close to our automotive customers and their need to design for the increasing amount of content in the car, we developed the INIC eLITE implementation to cater to OEMs and after-market developers requiring a simple and transparent infotainment network, especially for entry level systems," said Christian Thiel, Vice President and Managing Director of Automotive Infotainment Systems at SMSC. "By integrating the communications link management into the INIC device, we've reduced the software required to create an audio/video data and control information tunnel between components. The system complexity is reduced since a large portion of the cabling is eliminated, and it is easily expandable to multiple nodes where the cost savings become even more significant."

Key Features:

Digital communication of audio and video is resistant to noise and crosstalk

High bandwidth digital link delivering 50Mbps over UTP wire

Meets automotive Electromagnetic Interference (EMI) standards; ePHY technology has been proven in tests for numerous international emissions standards

Automatically manages network links, eliminating the need for an external processor to manage communication protocols

Applications Programming Interface (API) enables small, powerful messages to be sent from an external microcontroller to manage high-bandwidth streaming data channels along with the communications of control information across the network

Simple, one-time configuration for fixed-use applications

Easily expandable to multiple nodes

Simplifies wiring harness

Automotive grade quality

Mr. Thiel further commented, "INIC eLITE's implementation, performance capabilities and cost benefits make it an excellent solution for a host of embedded applications. SMSC is also exploring opportunities for this technology in markets outside of the automotive environment."

SMSC's INIC eLITE starter kit, including an INIC evaluation board and OptoLyzer and INIC Explorer analysis tools, is available today. SMSC will showcase INIC eLITE in its booth #1540 at the Embedded Systems Conference in San Jose, California, taking place April 3 - 5.

About SMSC:

Many of the world's most successful global technology companies rely upon SMSC as a go-to resource for semiconductor system solutions that span analog, digital and mixed-signal technologies. Leveraging substantial intellectual property, integration expertise and a comprehensive global infrastructure, SMSC solves design challenges and delivers performance, space, cost and time-to-market advantages to its customers. SMSC's application focus targets key vertical markets including consumer electronics, automotive infotainment, PC and industrial applications. The Company has developed leadership positions in its select markets by providing application specific solutions such as mixed-signal system controllers, non-PCI Ethernet, ARCNET, MOST and Hi-Speed USB.

SMSC is headquartered in Hauppauge, New York with operations in North America, Asia and Europe. Engineering design centers are located in Arizona, New York, Texas and Karlsruhe, Germany. Additional information is available at www.smsc.com.

Forward Looking Statements:

Except for historical information contained herein, the matters discussed in this announcement are forward-looking statements about expected future events and financial and operating results that involve risks and uncertainties. These uncertainties may cause our actual future results to be materially different from those discussed in forward-looking statements. Our risks and uncertainties include the timely development and market acceptance of new products; the impact of competitive products and pricing; our ability to procure capacity from our suppliers and the timely performance of their obligations, the effects of changing economic conditions domestically and internationally and on our customers; changes in customer order patterns, our relationships with and dependence on customers and growth rates in the personal computer, consumer electronics and embedded and automotive markets and within our sales channel; changes in customer order patterns, including order cancellations or reduced bookings; the effects of tariff, import and currency regulation; potential or actual litigation; and excess or obsolete inventory and variations in inventory valuation, among others. In addition, SMSC competes in the semiconductor industry, which has historically been characterized by intense competition, rapid technological change, cyclical market patterns, price erosion and periods of mismatched supply and demand.

Our forward looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations and may not reflect the potential impact of any future acquisitions, mergers or divestitures. All forward-looking statements speak only as of the date hereof and are based upon the information available to SMSC at this time. Such statements are subject to change, and the Company does not undertake to update such statements, except to the extent required under applicable law and regulation. These and other risks and uncertainties, including potential liability resulting from pending or future litigation, are detailed from time to time in the Company's reports filed with the SEC. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Other Factors That May Affect Future Operating Results" or "Risk Factors" for a more complete discussion of these and other risks and uncertainties.

SMSC is a registered trademark of Standard Microsystems Corporation.

Source: Business Wire

More News in this Category