Vatira Introduces Social Networking to the Simplicis Marketing Dashboard

Valtira–a leading provider of on-demand integrated marketing software based in Minneapolis–announced the addition of social networking to the company’s Simplicis Marketing Dashboard software. The new social networking component–dubbed Simplicis Networks–will be included in the forthcoming Simplicis 3.1 release slated for early May.

“One of the most powerful forms of marketing is grass-roots marketing”, notes Valtira CEO David Bagley. “The social networking features in Simplicis make it possible for marketers to better manage word-of-mouth and quantify how it’s working.”

Simplicis Networks connects a company with its different business networks: existing customers, business partners, prospects and a virtually unlimited number of other stakeholder groups. Companies then track how each participant interacts with and extends the your marketplace to new members. When a customer refers a prospect, Simplicis captures the connection as part of the customer’s social network. Leveraging what it knows about the original customer, Simplicis can help you define targeted messages that increase your marketing effectiveness.

Last month, GetGoMN.org launched as the flagship client for Simplicis Networks. This social networking site leverages a number of the components of the Simplicis Marketing Dashboard to enable networking and collaboration within the state’s vibrant entrepreneurial community.

About Valtira

Founded in 2003, Valtira is the creator of the Simplicis Marketing Dashboard and the leading provider of on-demand integrated marketing software. Simplicis provides companies with higher quality leads from their marketing efforts by enabling marketers to create campaigns delivered across any channel, track their response online and in call centers, personalize web site content based on campaign audience profiles, and provide the sales force with site browsing history for any resulting leads. Valtira customers taking advantage of the Simplicis approach include the United States Marine Corps, UnitedHealthcare, M7 Aerospace, and Split Rock Partners. Valtira is a 2005 Minnesota Cup semi-finalist. To learn more, visit www.valtira.com/networks.