April 3, 2007

G4 and Earth 911 Unite to Create ‘Gcycle,’ an On-Air and Online Electronic Waste Recycling and Awareness Campaign

LOS ANGELES, April 3 /PRNewswire/ -- In an effort to raise awareness of the harmful environmental impact of electronic waste (or "e-waste"), G4, the plugged-in network for guys 18-34, and Earth 911, the nation's premiere environmental information provider, have joined forces to create "Gcycle," a multifaceted electronics recycling campaign. Officially launching on Earth Day (April 22) and continuing indefinitely, "Gcycle" will help reduce the growing burden of e-waste by emphasizing the importance of electronics recycling and providing viewers with details regarding local recycling locations.

In addition to extensive on-air promotion and widespread integration throughout G4's complete array of programming and special events, "Gcycle" will offer consumers access to simple, location-based e-waste recycling guides online at Gcycle.org. Beginning April 22, visitors to the site will be able to enter a zip code to receive tips on local recycling resources, advice regarding disposal techniques and information on e-waste's harmful effect on the environment. Additional campaign activities will be introduced through coordination with G4's local affiliates. Gcycle.org is powered by Earth 911, which consolidates community-specific environmental resources into a single, user-friendly information network at http://www.earth911.org/ and 1-800-CLEANUP.

"Broken gadgets and obsolete electronics are a small inconvenience, but they're part of a much bigger problem," said Neal Tiles, President, G4. "'Gcycle' will give our audience all the info it needs to make smart choices and help have a positive affect on the environment. Working with Earth 911 and our affiliates will help G4 promote change both nationally and locally."

The Environmental Protection Agency estimates Americans now dispose of more than 3.2 million tons of e-waste every year. A very large percentage of that e-waste, ranging from small products like batteries to larger devices such as computer monitors, contains a harmful assortment of hazardous substances and non-biodegradable materials. Proper recycling of these products not only offers long-term environmental advantages, but prevents the spread of potentially poisonous elements such as cadmium, lead and mercury.

"It's not hard for consumers to recycle their electronics. Most just don't know how," said Mark Rappaport, Earth 911 Director. "With 'Gcycle', we're making it easy for consumers to get actively involved in the recycling process."

More information on "Gcycle" and e-waste recycling will be available on G4 and online at http://www.gcycle.org/.

About Comcast Entertainment Group

Based in Los Angeles, recently formed Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming, technology, animation, interactivity, and "Internet culture" for the male 18-34 demo. E! is currently available to almost 90 million cable and direct broadcast satellite subscribers in the United States. In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere -- from online to broadband at The Vine @E!Online to wireless to satellite radio to VOD. The Style Network currently counts 56 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in more than 62 million cable and satellite homes nationwide.

About Earth 911

Founded in 1991, Earth911.org is the nation's premier one-stop environmental Web portal. Earth 911 consolidates community-specific environmental resources into a single, user-friendly information network. It is the mission of Earth 911 to empower the public with local resources needed to improve their quality of life. Through the use of patent-pending alerting technology from its parent company, Global Alerts, and ZIP Code-based applications, Earth 911 helps residents and businesses protect and improve the environment. Community-specific alerts, such as beach water quality alerts, inform citizens of urgent environmental news in their area. As a unique Public and Private Sector Partnership, the Earth 911 network is supported by the private sector so it can be provided at no cost to taxpayers and government. The 1-800-CLEANUP telephone recycling hot line is listed on billions of household product container labels guiding consumers to important recycling and disposal information. The network and Web site have been recognized throughout the industry with numerous awards, including the Al Gore Hammer Award and the National Information Infrastructure Award for Recycling.


CONTACT: Brent Marcus of G4, +1-310-979-5016, [email protected]

Web site: http://www.gcycle.org/http://www.earth911.org/