April 4, 2007
ScottsMiracle-Gro Launches Series of New Web Consumer Sites
MARYSVILLE, Ohio, April 4 /PRNewswire/ -- For millions of homeowners, the backyard is a place to retreat and enjoy the outdoors. The Scotts Miracle-Gro Company recently launched a series of Internet "consumer sites" to help homeowners better experience and care for their outdoor havens. These consumer sites are designed to improve the online experience of visitors by providing Web forums for backyard enthusiasts to share their lawn and garden care stories, while expanding the delivery of targeted solutions for lawn and garden problems.
"Our goal is to help consumers achieve their lawn and garden objectives and more fully enjoy their outdoor environment," said Rich Sorota, senior vice president and general manager, consumer lawn and garden. "These new online forums are a resource of information and provide a place for homeowners to share their lawn and garden care experiences."Three of the new Scotts consumer sites specifically focus on increased user interaction, providing a wide-range of resources for enhancing the home outdoor experience:
-- MyScottsLawn.com allows for consumer posting of lawn pictures, ratings and contests with fellow consumers in addition to easy access to lawn solutions. -- OrthoProtects.com seeks consumer experiences with lawn pests and disease problems and their solution. -- Scottswildbirdfood.com provides a full-service reference site of the "how-to's" and benefits that birding offers to enjoying your backyard.
The following series of new consumer sites use Web addresses to enable easier association between a particular lawn/garden need and brand solution:
-- Barespotrepair.com: a specific lawn reseeding site, with easy to follow, visual instructions. -- Turfbuilder.com: the definitive "how-to" site for lawn fertilization. -- Reseedsupreme.com: details on the importance of using the right seed. -- Orthokillsweeds.com: a guide to the right weed solutions. -- Miraclegro-organics.com: information on organic gardening options.
"More consumers sharing their experiences on our new Web sites enable us to learn from them and better support their needs," said Sorota. "Our aim is away from traditional catalog-type sites to provide users direct connections between their specific lawn and garden challenges and the best solution."
With more than $2.7 billion in worldwide sales and more than 6,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care, with products for professional horticulture as well. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts(R), Miracle-Gro(R) and Ortho(R) brands are market leading in their categories, as is the consumer Roundup(R) brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. The Company also owns Smith & Hawken(R), a leading brand of garden-inspired products that includes pottery, watering equipment, gardening tools, outdoor furniture and live goods. Additionally, the Company owns Morning Song(R), the leading brand in the wild bird food category. In Europe, Scotts' brands include Weedol(R), Pathclear(R), Evergreen(R), Levington(R), Miracle-Gro(R), KB(R), Fertiligene(R) and Substral(R). For additional information, visit us at http://www.scotts.com/.
The Scotts Miracle-Gro Company
CONTACT: Su Lok of The Scotts Miracle-Gro Company, +1-937-578-5169
Web site: http://www.scotts.com/http://myscottslawn.com/http://orthoprotects.com/http://scottswildbirdfood.com/http://barespotrepair.com/http://turfbuilder.com/http://reseedsupreme.com/http://orthokillsweeds.com/http://miraclegro-organics.com/