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AT&T Blue Room Gaming Site to Offer Exclusive 14-Day World of Warcraft(R) Downloadable Trial Edition

Posted on: Thursday, 5 April 2007, 12:00 CDT

SAN ANTONIO, April 5 /PRNewswire-FirstCall/ -- AT&T Inc. today announced AT&T has teamed up with Blizzard Entertainment(R) to offer for a limited time a free 14-day direct-download trial of World of Warcraft(R) at the AT&T blue room gaming site ( http://www.attblueroom.com/gaming ) -- the longest World of Warcraft trial available online.

World of Warcraft is the world's most popular massively multiplayer online role-playing game, with more than 8.5 million subscribers. In the game, players assume the roles of legendary heroes as they develop friendships, forge alliances, and compete for power and glory.

AT&T blue room gaming provides gaming enthusiasts with access to exclusive content related to both upcoming releases and retro favorites, including interviews with gaming insiders; reviews and expert commentary; tips, tricks and codes; and downloads.

"World of Warcraft's following is phenomenal. Its universal appeal extends to both experienced players and those brand new to gaming, so we're thrilled to offer an extended online trial edition," said Glenn Broderick, executive director of gaming, AT&T. "As the nation's largest DSL broadband provider, gamers are important to our business, and this trial equips us to provide them with top-rate content that complements our services."

"We're pleased to be pairing with AT&T on this promotion, as it enables us to expose World of Warcraft to an even wider audience of online gamers," stated Paul Sams, COO of Blizzard Entertainment. "It's important for us to work with companies that value the gaming community, and AT&T has clearly demonstrated its commitment to that audience with its blue room gaming site."

Gamers with an instantly available, dedicated broadband line have an advantage over their competitors with slower connections. With more than 12 million high speed Internet lines -- including DSL, AT&T U-verse(SM) and satellite services -- AT&T is the nation's largest broadband provider. AT&T offers 'the fastest Internet in town for the price' in the company's legacy 13-state territory, compared to major providers.

AT&T blue room gaming is part of the AT&T blue room ( http://www.attblueroom.com/ ), which brings together gaming enthusiasts, music fans, tailgaters and the Hollywood-minded through a single online portal housing AT&T's exclusive sports, music, gaming and entertainment content. Launched in October 2006, the new AT&T blue room gives fans access to live performances, candid interviews, celebrity-athletes, and unedited commentary on everything from music to politics to celebrities as part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences.

The blue room and its online channels have generated more than 60 million page views and fueled the sales of the company's core offerings -- high speed Internet, wireless, voice and video -- while building affinity for the AT&T brand in the entertainment space.

This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss .

About AT&T

AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to businesses and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising through its Yellow Pages and YELOWPAGES.COM organizations. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verse(SM) TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/ .

AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom .

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft(R) and the Warcraft(R), StarCraft(R), and Diablo(R) series, Blizzard Entertainment, Inc. ( http://www.blizzard.com/ ), a division of Vivendi Games, is a premier developer and publisher of entertainment software renowned for creating many of the industry's most critically acclaimed games. Blizzard's track record includes ten #1-selling games and multiple Game of the Year awards. The company's free Internet gaming service, Battle.net(R), reigns as the largest in the world, with millions of active users.

AT&T Inc.

CONTACT: Heather Buffington of AT&T Inc., Office: +1-314-982-0291,Mobile: +1-314-368-3856, hbuffington@attnews.us

Web site: http://www.attblueroom.com/gaminghttp://www.attblueroom.com/http://www.blizzard.com/http://www.att.com/

Source: PRNewswire-FirstCall

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