• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Reflecting an Increasingly Competitive Content Environment, Broadband Streams Per Unique User Per Month Per Broadband Site Declined 10.9% in 2006 to 10.6 Streams, Excluding Video Advertising Streams

Posted on: Tuesday, 10 April 2007, 09:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c53592) has announced the addition of Streaming Media Growth and Content Category Share: 2006 - 2010 to their offering.

Streaming video once again turned in a substantial growth year in 2006, driven by an expanding library of high production value content from major networks and channels, broadband extensions of general entertainment and information network content and driven up by the appetite for streaming audio and video content by an increasingly savvy group of broadband users.

This research report provides detailed analysis of video streams delivered by major brands as well as independent destinations.

An entire section of the report is dedicated to Internet music radio, and analyzes usage from 2001 through 2006, with total listening hours provided by site, network, aggregator and service. The entire market grew by 17.9% in '06.

Key Findings:

- Video streams served increased 38.8% in 2006 to 24.92 billion across all entertainment and media sites, including free (ad-supported) and subscription service streams; this does not include the User Generated Video segment

- Broadband streams (100 Kbps and above) made up an estimated 88.5% of total streams served in 2006

- Narrowband video streams made up 11.5% of total streams served, compared to 15.1% in 2005 (a percentage total share decline of 23.8%)

- Broadband streams per unique user per month viewed on primarily broadband-centric sites such as AtomFilms.com, BravoTV.com, Feedroom, IFILM.com, MSN Video, MTV Overdrive, Yahoo Music, StupidVideos.com, WWE.com and others declined by 10.9% in 2006 to 10.6 views per month per unique user per month

- Music videos once again commanded the largest share of streaming video usage online in 2006, capturing 35.5% of total views

- News and information captured a 23.6% share

- This figure includes individual song plays not directly associated with a programmed station, but does not include downloads

- The corresponding figure was 3.2 billion listening hours in 2005

Content Outline:

EXECUTIVE SUMMARY

Video Streams Served: 1998 - 2010

The growth in video streams served was accelerated by

Music video and film categories reveal share declines in 2006

Category Share % Changes: 2006 Vs. 2005

Annual Internet Music Radio Listening (Streamed) Hours Increased by 17.6% in 2006

Total Listening Hour Comparison: 2004 - 2006

Annual Internet Music Radio Listening Hours: 2004 - 2006

SECTION ONE

Streaming Video Segment Growth and Analysis: 2006

The Growth in Video Streams Served Was Accelerated By

Video Stream Counts to Continue on Growth Path, but at a Slower Pace in 07

Video Streams Served: 1998 - 2010

Broadband and Narrowband Streams Served Comparison and Analysis: 2000 - 2010

Broadband and Narrowband Video Market Share: Analysis of Streams Served by Bit Rate 2000 through 2010

Broadband Streams Served (per Unique User, per Site, per Month) Edge Downward Again In 2006

Broadband Streams to Unique Users: 2001 - 2005

Broadband Video Consumption Patterns: Streams to Unique User Comparison: 2001 - 2006

Broadband Streams per Unique User: by Site and Month 2006

Total Streams (Narrowband and Broadband) Dip Slightly in 2006 on a per Site, per Unique User per Month Basis

Total Streams Served per Unique User: 2001 Through 2006 Comparison

Total Video Streams Served Per Unique User: By Site And Month 2001 - 2006

Total Streams per Unique User 2006: Narrowband and Broadband Streams

SECTION TWO

Content Category Analysis: 2006

Streaming Video Content Category Definitions

Music and News Continue to Lead Category Ratings Share, but Internet TV and General Entertainment Made Solid Gains in 2006

Content Category Monthly Video Stream Average: 2006

Streaming Video Category Share: 2006

Streaming Video Category Share Shifts: 2003 - 2006

Category Share Trend Line Analysis: 2003 - 2006

Streaming Video Category Share Shifts: 2003 - 2006

Music Video and Film Categories Reveal Share Declines in 2006

Streaming Video Category Share Shifts: 2003 - 2006

Category Share % Changes: 2006 vs. 2005

Streaming Video Category Share Comparison: 2004 - 2005

Broadband Video Streams to Grow by 31.1% in 2007, Narrowband by 1.6%

Broadband and Narrowband Streams Served Comparison and Analysis: 2000 - 2010

Video Streams Served by Content Category

Film and Movie Streams 2006

Film and Movie Streaming Video Share: 2003 - 2006

Film Content

Internet TV

Internet TV Streaming Video Share: 2003 - 2006

Internet Television

News and Information

News and Information Streaming Video Share: 2003 - 2006

News, Information, Business and Finance

General Entertainment

General Entertainment Streaming Video Share: 2003 - 2006

General Entertainment

Sports

Sports Streaming Video Share: 2003 - 2006

Sports

Music Videos

Music Videos Streaming Video Share: 2003 - 2006

Music Videos, Concerts and Events

SECTION THREE

Cross Platform Integration Positions The Brand in Front Of More Audiences: 3rd Quarter 2006 Shows Largest Video Stream Count Increase

Quarterly Video Stream Analysis: 2006

Quarterly Video Stream Comparison: 2006

Quarterly Video Stream Analysis: 2006

1st Quarter 2006 Video Streams

Additional 1st Quarter Streaming Data

2nd Quarter 2006 Video Streams

Additional 2nd Quarter Streaming Data

3rd Quarter 2006 Video Streams

Additional 3rd Quarter Streaming Data

4th Quarter 2006 Video Streams

Additional 4th Quarter Streaming Data

SECTION FOUR

Annual Internet Music Radio Listening (Streamed) Hours Increased by 17.6% in 2006

Total Listening Hour Comparison: 2004 - 2006

Annual Internet Music Radio Listening Hours: 2004 - 2006

Internet Music Radio 2006: ATH Yearly Ranking and Total Hours Delivered

Internet Music Radio Monthly Site, Brand and Network Analysis: 2006

The Top Ten Internet Music Radio Networks and Services Averaged 298.7 Million Listening Hours per Month in 2006

Internet Music Radio Average Aggregate Tuning Hours: the Top Ten Sites and Networks - 2001 - 2006(Forecast 2007)

Internet Radio: Top Ten Sites by Month

Internet Music Radio Listening Hours by Month: The Top Ten Sites and Networks

Internet Music Radio 2006: The Top Ten Sites and Networks by Month

Streaming Video Up 38.8% In '06 To 24.9 Billion Served

The largest streaming video networks include Internet aggregation sites such as Yahoo, MSN, Real Networks, but the market is in a state of transformation.

Traditional media brands with broadband extensions online such as Disney/ABC, CBS, Viacom, TimeWarner/AOL, NBC Universal also command significant video streaming share, driven up in part by multiple new video initiatives undertaken in '06.

Those were augmented by more syndication relationships and growing reach through content management and distribution platforms like Brightcove and Roo Media.

Reflecting an increasingly competitive content environment, broadband streams per unique user per month per broadband site declined 10.9% in 2006 to 10.6 streams, excluding video advertising streams.

The comparable figure in 2005 was 11.9 video content streams viewed per unique user per month across all broadband sites.

Music videos commanded the largest share of streaming video in 2006, capturing 35.5% of total streams served, and news a 23.6% share.

It was a big year for news. Total streams increased by 90%, and viewing share by 38% over 2005. Music video share declined 22% compared to 2005.

"Media and entertainment brands fully embraced broadband publishing in 2006," commented research director Paul A. Palumbo.

"They made more premium content available, that's the key, and fashioned syndication relationships with aggregators who can deliver audiences and began to populate emerging distribution platforms. Moreover, a growing base high speed users and the adoption of Flash propelled the market."

For more information visit http://www.researchandmarkets.com/reports/c53592

Source: Business Wire

More News in this Category