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AdGooroo Announces Select Users of Its Search Engine Marketing Insight Tools

Posted on: Tuesday, 10 April 2007, 09:00 CDT

AdGooroo, the leading provider of search engine marketing competitive intelligence, today unveiled a partial list of power users at Search Engine Strategies New York. Power users have demonstrated mastery in applying AdGooroo insight tools to achieve search engine marketing success and superior returns on behalf of their clients.

"Ad agencies, analytics and corporate communications companies, Web publishers, and marketers large and small use AdGooroo products," said AdGooroo VP of Sales and Client Services Tom O'Grady. "We want to spotlight our agency power users. Our tools help them perform at a higher level for existing clients and attract new clients with unprecedented industry-specific search insights, illustrating the growing importance for agencies to offer search expertise as the channel becomes increasingly important in the eyes of marketers."

Some of AdGooroo's agency power users include:

iCrossing

24/7 Real Media

Coremetrics

Point It!

Resolution Media

These agencies assist their clients with a wide range of marketing support. Each agency reports that search plays a role of growing importance in their clients' marketing mix and that AdGooroo's search engine marketing insight tools position them to achieve greater levels of success and more effectively manage their clients' brands online.

"AdGooroo has become a valuable tool for Point It! and its many clients. Not only does AdGooroo enable us to clearly identify top competitors based on rank and coverage; it also allows us to proactively monitor any fluctuations and quickly react," said Joe Weller, Senior Strategist at Point It!, a Seattle-based search engine marketing company. "AdGooroo automates a number of competitive intelligence and data collection tasks, freeing our team to focus on more strategic efforts such as campaign analysis, testing, and optimization."

Most of AdGooroo's agency users leverage a campaign management tool to provide the scalability and automation their clients' complex search programs demand. AdGooroo products ensure the best possible strategic campaign decisions are made, creating an effective structure and direction in which search campaigns can be managed.

"24/7 Real Media has been using AdGooroo in conjunction with our search marketing tools for the past year," said 24/7 Real Media SVP of Business Development Matt Kain. "We use our Decide DNA technology to make our clients' campaigns hum, but we also use tools like AdGooroo to give competitive context to those campaigns in the wild. After all, search marketing is about more than just ROI and bid management."

See AdGooroo at Booth #1130

At Search Engine Strategies New York, AdGooroo will exhibit at booth #1130, featuring three product demo stations. The firm will also offer extended Free Trial Cards to select agencies and marketers new to AdGooroo.

About AdGooroo

Based in Chicago, AdGooroo is the leading provider of competitive intelligence to search engine marketers through its SEM Insight, Natural Rankings and Trademark Monitoring products. AdGooroo products leverage access and automation to provide paid search, natural search and trademark monitoring insights unavailable anywhere else that improve search advertising returns, shining light on competitors' keywords, ad copy, campaign statistics and more. Top agencies and big brand advertisers leverage AdGooroo's unique, cost effective products for search engine marketing success. For more information, visit AdGooroo.com.

Source: Business Wire

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