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Google Accounted For 64 Percent Of All U.S. Searches In March 2007

Posted on: Wednesday, 11 April 2007, 18:00 CDT

Hitwise, the leading online competitive intelligence service, today announced that the Google accounted for 64 percent of all US searches for the four weeks ending March 31, 2007. Yahoo! Search, MSN Search and Ask.com each received 22, 9 and 3 percent respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 5 percent of U.S. searches.

Percentage of US Searches Among Leading Search Engine Providers

Domain

Mar-07

Feb-07

Mar-06

www.google.com

64.13%

63.90%

58.33%

search.yahoo.com

21.26%

21.47%

22.30%

search.msn.com

9.15%*

9.30%*

13.09%

www.ask.com

3.48%

3.52%

3.99%

Note: Data is based on four week rolling periods (ending 3/31/07; 2/24/07; 4/1/2006) from a sample of 10 million US Internet users.

* - includes executed searches on Live.com and MSN Search

Source: Hitwise

"Google's growth shows no signs of slowing" said Bill Tancer, general manager of global research at Hitwise. "Despite capturing the majority of searches in the U.S., and in light of competitor's improvements, Google's market share of executed searches continues to grow, exceeding 10 percent growth year-over-year."

Google an Increasing Source of Traffic to Key Industries

Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing March 2007 to March 2006, Travel, News and Media, and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.

Category Upstream Traffic from Search Engines and Google, March 2007

Category

Percent of Category Traffic from Search Engines, Mar-07

Percent Change in Share of Traffic From Search Engines,Mar-07 -- Mar-06

Percent of Category Traffic from Google, Mar-07

Percent Change in Share of Traffic From Google, Mar-07 -- Mar-06

Health and Medical

43.27%

+2.71%

28.38%

+9.76%

Travel

30.79%

+17.32%

18.93%

+24.95%

Shopping and Classifieds

25.35%

+5.99%

15.43%

+14.24%

News and Media

21.09%

+16.71%

13.52%

+27.73%

Entertainment

21.01%

+12.88%

12.98%

+24.46%

Business and Finance

15.75%

+13.28%

9.07%

+23.00%

Source: Hitwise

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

Source: Business Wire

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