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Providing the US Financial Services Sector Needed Actionable and Relevant Information to Develop, Manage, and Market the Internet Services They Provide - 2007 US Internet Banking Security

Posted on: Friday, 13 April 2007, 09:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c53911) has announced the addition of 2007 US Internet Banking Security Opinion, Satisfaction, and Expectation Report to their offering.

This report contains a review of current opinions of and expectations for security issues around Internet banking. Based on an extensive representative survey of US online adults concluded in January 2007.

This report summarizes general and detailed customer opinions and expectations regarding Internet banking security issues. Findings are based on a December 2006-January 2007 survey. It provides the financial services sector needed actionable and relevant information to develop, manage, and market the Internet services they provide. It offers both a wealth of findings as well as insightful interpretive analysis and lays out findings in a way that empowers readers to interpret and draw their own conclusions and develop their own strategies. As such, it is intended to be a valuable tool to both decision-makers and their advisers.

The survey obtained completions from 990 US adults randomly chosen from this consumer panel of US adults with Internet access. It was conducted between December 2006 and January 2007. Where necessary, survey data were weighted to match the age and gender breakdown of the US population with Internet access. The research also covered detailed security concepts evaluations, and importance of several Internet banking services and tools.

Content Outline:

1 Introduction

2 Barriers to Internet Banking

3 Internet Banking Security Satisfaction and Concerns

3.1 Satisfaction with Internet Banking Security

3.2 Internet Banking Security Perceptions

3.2 Responding to Internet Banking Fraud Victimization

3.3 Protection Against Falling Victim to Internet Banking Fraud

4 Internet Banking Security Risk Communications

Figure Index

Figure 1: Reasons for not banking over the Internet. Findings based on US online adults who do not bank over the Internet, n=283. Multiple responses permitted.

Figure 2: Important security-related reasons for not banking over the Internet. Findings based on US online adults who do not bank over the Internet due to being concerned about security risks, n=179. Multiple responses permitted.

Figure 3: Important non security-related reasons for not banking over the Internet. Findings based on US online adults who do not bank over the Internet due to other reasons than security, n=115. Multiple responses permitted.

Figure 4: Satisfaction with security measures respondents currently have to go through to do their banking over the Internet. Findings based on US online adults who bank over the Internet at present, n=579.

Figure 5: Perceived necessity of financial institutions improving Internet banking security. Findings based on US online adults who bank over the Internet at present, n=579.

Figure 6: Level of concern about selected situations that relate to Internet banking security. Findings based on US online adults who bank over the Internet at present, n=579.

Figure 7: Changes in level of concern regarding those kinds of frauds in the last 12 months. Findings based on US online adults who bank over the Internet at present, n=579.

Figure 8: Coded responses to who customers address to when they realize they may have fallen victim to Internet fraud. Findings based on US online adults offering a response to this question who bank over the Internet at present, n=542.

Figure 9: Coded responses to communication channels customers use to report about Internet frauds they may have fallen victim to. Findings based on US online adults offering a response to this question who bank over the Internet at present, n=542.

Figure 10: Coded responses to customers' personal attempts to protect themselves better against security risks related to Internet Banking. Findings based on US online adults offering a response to this question who bank over the Internet at present, n=542.

Figure 11: Level of customers' willingness to consider selected options to improve Internet banking security. Findings based on US online adults who bank over the Internet at present, n=579.

Figure 12: Knowledge about amount of security information that is provided by the respondent's financial institution. Findings based on US online adults who bank over the Internet at present, n=579.

Figure 13: Satisfaction with security information provided by the respondent's financial institution. Findings based on US online adults who bank over the Internet at present, n=579.

Figure 14: Customers' Interest in learning more about security risks that relate to Internet banking and how they can protect themselves better. Findings based on US online adults who bank over the Internet at present, n=579.

Figure 15: Preferred communication channels for receiving more security information from financial institutions. Findings based on US online adults who bank over the Internet and indicated to be interested in learning more, n=394. Multiple responses permitted.

For more information visit http://www.researchandmarkets.com/reports/c53911

Source: Business Wire

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