AllBusiness.Com Role Model for ”Next Generation Publishing” According to Outsell Report

AllBusiness.com, Inc. (www.allbusiness.com), a leading online resource for small and mid-size businesses (SMBs), was highlighted as a revolutionary Web publishing resource according to a recent analyst report by Outsell, Inc., an information industry market research and advisory company. The report is available for purchase at www.outsellinc.com.

The Outsell report emphasized AllBusiness.com’s agile media platform and proprietary publishing system that responds to reader search inquiries by presenting the most relevant information. Outsell credits the site’s success of attracting more than 1.5 million unique online monthly visitors to the site’s ability to “cherry pick from a large pool of content and solutions, and to assemble selections on the fly.” The Web site is leading the charge to give SMB decision makers the specific information they need and thus enhance their business opportunities.

“This is the future of Web publishing platforms and it is allowing us to give our readers precisely what they want as they arrive from the major search engines, without having to navigate around our site,” said Kathy Yates, CEO of AllBusiness.com. “At the same time, we’re providing advertisers access to an intent-driven audience of SMB decision makers who are actively looking for solutions rather than passively reading the news.”

“The AllBusiness model drops the traditional, best-common-denominator approach of editors selecting what is best for the largest potential audience and replaces it with a dynamic best-fit solution of content for the individual reader,” said Chuck Richard, VP and Lead Analyst at Outsell.

The AllBusiness.com Web site provides more than a million business articles. The site includes industry information, practical how-to advice, case studies, and dozens of buyer’s guides to help SMB leaders make smart-buying decisions. The site also offers more than 250 how-to videos, 500 legal forms and agreements and the expertise of more than 50 expert blogger/advisors from key industries and professions. AllBusiness recently added a series of “Business Center” pages that will focus on specific industries as well as broad topics such as sales, human resources and marketing.

About Outsell, Inc.

Outsell is a market research and advisory company that focuses on the entire information industry, worldwide. Company analysts and consultants work with publishers and information providers to track and respond to competitors and disruptive new entrants, changing market demands of advertisers, users, and buyers, and new technology’s impact. (www.outsellinc.com)

AllBusiness.com, Inc.

AllBusiness.com is a leading online resource for small and mid-size businesses. The Company operates one of the Web’s premier business sites, providing practical information and services for business professionals and growing businesses. The site includes how-to articles and videos, business forms, contracts and agreements, expert advice, blogs, business news, directory listings, business guides and more. In addition to its flagship Web site, the Company’s content can be accessed by its content syndication program, RSS feeds and e-mail newsletters. (www.allbusiness.com)