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WebTrends Kicks Off Eighth Annual Marketing Performance Seminar Series 2007

Posted on: Monday, 23 April 2007, 09:00 CDT

WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced details of its eighth annual seminar series, "Marketing Performance Seminar 2007: Connect with your Customers," which starts this week in Chicago. With Seattle and New York City rounding out the initial schedule, this year's seminar series is a full-day, complimentary event focused on helping marketers connect with customers by turning customer insight into a valuable strategic advantage. Since 1999, WebTrends has educated more than 19,000 professionals worldwide in 60 cities across six continents, making the WebTrends Seminar Series one of the most popular and successful educational Internet marketing seminars in industry history.

Keynote speakers for this year's seminar series include Greg Drew, president and CEO, and Tim Kopp, CMO, WebTrends; Bill Schmarzo, vice president of advertiser analytics, Yahoo! (NASDAQ:YHOO); Jon Roskill, U.S. business and marketing officer, Microsoft (NASDAQ:MSFT); and Tom Masterman, research manager, Internet Broadcasting. Leveraging their experiences, these speakers will share insights into the changing marketing landscape and how marketers can leverage web analytics as the foundation for building customer loyalty that dramatically improves business results.

"The Internet is fundamentally changing the face of advertising, and Yahoo! is transforming the way advertisers connect to their target consumers and businesses online," said Bill Schmarzo, vice president of advertiser analytics, Yahoo!. "Participating in educational efforts with leaders such as WebTrends is an important step in helping today's marketers understand and seize the power of results-based online marketing initiatives."

In addition, marketing experts from Clear Ink, Digitas, Endeca, ExactTarget, Kefta, Kettle Foods, Responsys, ShopNBC, Stratigent, Technology Leaders and WebTrends will discuss fresh ideas for creating the most effective online campaigns, developing seamless user experiences and building profitable customer relationships. Topics will include:

Expanding the performance of paid search marketing across Yahoo!, Google, MSN, and more

Optimizing online marketing campaigns for highest conversion

Determining which Web 2.0 strategies like video, Flash, and consumer-generated content can increase your ROI

Effectively targeting customers through segmentation strategies and cross-channel customer profiles

"Now in its eighth year, the WebTrends Seminar Series continues to highlight our ongoing commitment to providing the latest best practices and resources to fuel marketers' success," said Greg Drew, CEO and president, WebTrends. "With the help of our valued partners and customers, marketers have an exceptional opportunity to learn and leverage the latest marketing trends in a single day, while networking with many of today's industry leaders."

The free, full-day seminars will kick-off in three cities across North America, including:

Chicago, IL -- Wednesday, April 25

Seattle, WA -- Thursday, May 3

New York, NY -- Tuesday, May 15

A complimentary lunch and cocktail reception will be held in each host city. Diamond-level sponsors for this year's WebTrends Seminar Series include: Microsoft and Yahoo!. Other sponsors include Dotomi, Endeca, ExactTarget, FAST, ForeSee Results, Kefta, Offermatica, OpinionLab, Optimost, Stratigent and Technology Leaders.

To register, please visit: https://www.webtrends.com/ms/seminars2007/register.aspx

About WebTrends Inc.

WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.

For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Source: Business Wire

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