ShareThis Selects Digital Influence Group to Launch Breakthrough Sharing Application
Posted on: Monday, 23 April 2007, 15:00 CDT
Digital Influence Group, experts in social media marketing programs that help clients use social media to build communities with their key constituencies, announced today that ShareThis, formerly known as Share2Me -- a company whose products are reshaping the way people interact with each other online by providing a quick new way to share digital content including photos, videos, text, Web pages and music -- has selected Digital Influence Group to launch and promote its breakthrough sharing application targeted at the share generation of 14-24 year olds.
Digital Influence Group has developed and implemented both digital media relations and a digital marketing campaign featuring prominent YouTuber abbegirl to engage and encourage teens and tweens to use the ShareThis product. Visit HowYouShare.com to view the marketing website.
Downloadable Media and Related Links
For company logos, product screen grabs and more links to the marketing campaign, visit our social media release at the Digital Influence Group Web site.
Quotes
Mike Blackwell, CEO, ShareThis
"We selected Digital Influence Group because they quickly grasped the importance of online and mobile sharing, where to find and how to reach our targeted demographic, and the speed with which we needed to bring the product to market.
Marijean Lauzier, CEO, Digital Influence Group
"We are enthusiastic about working with ShareThis because we believe they have an opportunity to own the share space, a critical foundation of Web 2.0. Our expertise in social media marketing is a perfect fit for reaching ShareThis' users."
Boilerplate Information
Based in Waltham, Mass., Digital Influence Group, a W2 Group company, is a social media marketing services agency that helps clients use social media to build communities with their key constituencies. We have developed a unique methodology for identifying, educating and influencing the blogosphere, reputation aggregators, e-communities and social networks. Our approach, a true innovation in marketing services, blends the expertise of public relations and interactive marketing to achieve new levels of engagement and influence with targeted audiences.
ShareThis is a private company with investors including Blue Chip Venture Company and Illinois Ventures. It was born out of collaboration between IT industry experts and researchers at the University of Illinois. The ShareThis product provides revolutionary sharing experience across multiple communications channels, making it easy to share digital content -- including photos, videos, text, web pages and music -- across IM, email, and social networks in one simple step.
Tags
Technorati Tags: sharing, mashup, web 2.0, viral marketing
Source: Business Wire
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