INTENT MediaWorks and Revver Announce Syndication Agreement to Expand Distribution and Monetization Efforts
INTENT MediaWorks, the leading provider of technology for the distribution of licensed digital media content and advertising via the Internet, and Revver (www.revver.com), the first marketplace for viral videos, today announced a strategic agreement to exchange and distribute each other’s premium video content online. The agreement will enable both companies to significantly expand the scope of their distribution and monetization efforts.
Revver will become the first online video company to distribute user-generated video content across INTENT’s digital platform, which includes peer-to-peer (P2P) networks. While millions of videos are currently served in P2P environments, monetization is scarce. Revver will distribute thousands of its premium user-generated videos across P2P, using its pioneering technology to serve ads, and will create another new revenue opportunity for its content creators.
“Historically, the P2P network has been a hurdle for content owners, but with INTENT, Revver will tap into the enormous potential of the P2P network legally, giving our users unprecedented access to eyeballs and revenue,” said Steven Starr, founder and CEO of Revver.
At the same time, INTENT will provide Revver with thousands of its first-rate videos, creating multiple new channels on Revver.com for music videos and other entertainment content from artists represented by Violator Management, Nettwerk Music and more. Revver will enable INTENT to monetize these videos as they are viewed on Revver.com or shared virally across the Web. The video “Funeral Music,” by hip-hop superstar 50 Cent, is currently featured on Revver.com.
“INTENT and Revver are both committed to empowering those that create and share online videos,” said Les Ottolenghi, co-founder of INTENT MediaWorks. “Each company has unique capabilities. Revver is the first online service to successfully utilize online, broadcast and mobile channels. Meanwhile, INTENT has pioneered the technology for distributing, monitoring and monetizing digital content over P2P and social networks. Video creators and consumers both stand to benefit from the partnership between Revver and INTENT.”
INTENT is the first company to enable providers of digital entertainment to effectively deliver licensed music, video, film, games and software via the Internet across multiple distribution channels in a legal, profitable and consumer-friendly manner. INTENT’s digital platform makes digital music and video available to the millions of people using open P2P applications, Web sites, social networks, blogs and IPTV.
About Revver
Revver is the first online service that allows digital video creators to share and monetize their content across multiple distribution channels: broadband, mobile and broadcast. When submitting videos to Revver.com, users can automatically share them online and also opt into mobile and broadcast distribution. On the Internet, Revver matches each video with relevant advertising, encourages video sharing and then uses its proprietary technology to track videos as they are viewed. Regardless of the distribution channel, Revver always rewards users with a percentage of the revenue generated, creating a virtual marketplace for digital video. Revver also vigorously upholds creators’ rights by individually screening each video submitted and not accepting copyright-infringing content. For more information, visit www.revver.com.
About INTENT MediaWorks
INTENT MediaWorks is the leading provider of technology for the legal and profitable distribution of licensed digital media content and advertising via the Internet and P2P file trading systems. Currently being used by several large music companies and independent artists, INTENT was named Best New Digital Technology at the 2006 Digital Music Conference. For more information on INTENT MediaWorks, please visit www.intentmediaworks.com.