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New Estimates Just In Predicts That Food and Beverage Advertisers Will Spend $288 Million Advertising Online In 2007, A 36.6% Increase Over Last Year

Posted on: Thursday, 26 April 2007, 12:11 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c55217) has announced the addition of new eMarketer report CPG Online: Food and Beverages Party On to their offering.

The food and beverage category now leads the U.S. consumer package goods (CPG) industry in online advertising, but in 2006 it still spent only a little over 2% of its total $8.6 billion advertising spending budget online.

The CPG Online report analyzes the online spending trends of one of the largest and most influential advertising categories.

Representing a large part of the category, food and beverage advertisers cut spending in every major media last year -- except the Internet, and eMarketer estimates they will spend $288 million advertising online in 2007, a 36.6% increase over last year.

Why is Internet advertising becoming a staple for food and drink marketers?

Key questions the "CPG Online" report answers:

-- How do consumers search for consumer packaged goods?

-- Why is the CPG industry's spending on search marketing relatively low?

-- Are consumers using online coupons?

-- Are CPG companies ready for mobile marketing?

-- What are food and beverage marketers doing to engage consumers online?

-- And many others...

The CPG Online report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions -- right now.

Content Outline:

Executive Summary

U.S. Online Advertising Spending by Food and Beverage Companies, 2006-2011 (millions)

-- Issues & Questions

-- The eMarketer View

Key eMarketer Numbers: CPG Online - Food and Beverages

-- Advertising Spending

U.S. Advertising Spending by Food and Beverage Companies, by Product, 2005 & 2006 (millions and % change)

U.S. Advertising Spending by Food and Beverage Companies, by Media, 2005 & 2006 (millions and % change)

Media Distribution of U.S. Advertising Spending by Food and Beverage Companies, 2005 & 2006 (% share)

Top 10 U.S. Advertising Categories, Ranked by Spending, 2005 & 2006 (millions and % increase/decrease vs. prior year)

Top Five Super Bowl Advertisers, Ranked by Spending, 1987-2006 (millions)

Top 10 U.S. Product Categories, Ranked by TV Advertising Spending, 2005 & 2006 (millions and % increase/decrease vs. prior year)

Top 20 Industries for U.S. Local Broadcast TV, Ranked by Advertising Spending, 2005 & 2006 (millions and % increase/decrease vs. prior year)

Top 10 U.S. Product Categories, Ranked by Cable TV Advertising Spending, 2005 & 2006 (millions and % increase/decrease vs. prior year)

Top 20 U.S. Cable TV Advertisers, Ranked by Spending Increase vs. Prior Year, 2005 & 2006 (millions)

Online Advertising Impressions for U.S. Consumer Goods Companies, by Product, March-November 2006 (millions)

Top 10 Advertisers in the U.S. Consumer Goods Industry, Ranked by Online Advertising Impressions, December 2006 (millions)

-- Paid Search Advertising

Web Site Visits Coming from Search Engines, by Category, Week of September 30, 2006 (% of total visits)

Leading Web Site Subcategories for U.S. Traffic from Search Engines, October 8-14, 2006 (% of total traffic in each sub-category)

U.S. Adult Internet Users Who Search Online for Consumer Goods, by Segment and Frequency, September 2006 (% of respondents)

Categories of Consumer Packaged Goods for which U.S. Adult Internet Users Search Online, by Gender, September 2006 (% of respondents in each group)

Types of Web Sites that U.S. Adult Internet Users Visit to Search Online for Consumer Packaged Goods, by Age, September 2006 (% of respondents in each group)

Reasons that U.S. Adult Internet Users Search Online for Consumer Packaged Goods, by Gender, September 2006 (% of respondents in each group)

-- Consumer Behavior

Demographic Profile of U.S. Internet Users Who Visit Home/Lifestyle-Food Web Sites, July 2006 (% composition of unique visitors)

Percent of Household Grocery Shopping that Is Done by U.S. Adult Consumers, by Age and Gender, 2006 (% of respondents in each group)

Top 10 Home/Lifestyle-Food Web Sites among U.S. Internet Users, Ranked by Unique Visitors, July 2005 & July 2006 (thousands and % increase/decrease vs. prior year)

Channels through which U.S. Adult Internet Users Would Purchase Consumer Packaged Goods after Searching Online, by Segment, September 2006 (% of respondents)

U.S. Adult Internet Users' Responses to Banner Ads and Search Engine Text Ads, July 2006 (% of respondents)

Click-Through Rates for U.S. E-Mail Marketing Campaigns, by Industry, January-June 2006

Methods of Contacting Friends on the Web Sites of Major U.S. Food Brands, 2005 (% of sites)

Online Trends to Watch

Methods by which Web Sites of Major U.S. Food Brands Are Located, 2005 (% of cases)

Online Activities of U.S. Internet Users, July 2006 (% of respondents)

Coupons, Online and Off

U.S. Internet Coupon Usage, 2006 (millions and % change vs. prior year)

Source from which U.S. Adult Coupon Users Prefer to Receive Coupons, 2001 & 2006 (% of respondents)

Top 10 Product Categories in the U.S. Consumer Packaged Goods (CPG) Industry, Ranked by Free Standing Insert (FSI) Coupons Distributed , 2005 & 2006 (millions and % decrease vs. prior year)

U.S. Adult Internet Users Who Obtained Coupons Online in the Past Month for Offline vs. Online Purchases, 2001 & 2006 (% of respondents)

U.S. Adults Who Obtained Coupons Online in the Past Month for Offline Purchases, by Gender, March-April 2006 (% of respondents in each group)

-- Games for All Ages

Percent of Media Budget that U.S. Advertising Executives Plan to Allocate to Select New Online Media in 2007

Planned Spending in the Next Year on Emerging Advertising Tactics according to U.S. Online Marketers , 2005 & 2006 (% of respondents)

U.S. Video Game Advertising Revenues, by Segment, 2005-2010 (millions)

U.S. Advergaming Spending, 2006-2011 (millions)

U.S. Consumers and Video Gamers Who Are Aware of and/or Have Seen In-Game Advertisements, by Age, June 2006

Video Game Console Users in the U.S., by Age and Gender, Q4 2006 (thousands)

Attitudes of U.S. Male Online Gamers Ages 18-34 toward In-Game Advertising, 2006 (% of respondents)

Top Internet Categories among U.S. Female Internet Users, Ranked by Unique Visitor Growth, December 2005 & December 2006 (thousands of unique visitors and % increase vs. prior year)

U.S. Parents Who Are Concerned About the Amount of Time Their Children Spend Doing Select Media Activities, December 2006 (% of respondents)

Visible Brand Marks in Advergames on the Web Sites of Major U.S. Food Brands, 2005 (% of advergames)

Advergames on the Web Sites of Major U.S. Food Brands, by Category, 2005 (% of advergames)

-- Emerging Opportunities

U.S. Online Video Advertising Spending, 2001-2011 (millions)

U.S. Online Video Viewers, by Frequency, March 2006 & December 2006 (% of respondents)

U.S. Online Video Viewers, 2003-2011 (millions)

Metrics of U.S. Online Video Advertising vs. TV Commercials, 2007 (% increase vs. TV)

Streaming/Downloaded TV Network Online Video Users vs. Total Internet Users Who Are Likely to Purchase from Companies that Advertise on Their Favorite Programs, 2007 (% of respondents)

U.S. Brand Marketers Who Plan to Use Social Networking Marketing Tactics in the Next Year, 2006 & 2007 (% of respondents)

Interest in Online Shopping Activities among U.S. Internet Users Who Are Also Interested in Social Networking Sites, November 2006 (% of respondents)

U.S. MySpace.com Users, by Age, June 2004 & February 2007 (% of respondents)

Members of Mobile Social Communities Worldwide, 2006 & 2011 (millions)

Average Click-Through Rate for Internet Banner Ads vs. Mobile Banner Ads Worldwide, 2006

U.S. Online Advertisers and Agencies that Will Be Leveraging Short Codes on Product Packaging and within Non-Mobile Ads, 2006 (% of respondents)

Types of Mobile Advertisements that Interest U.S. Mobile Phone Users , February 2007 (% of respondents)

-- Related Information and Links

Related Links

Contact

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-- About eMarketer

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For more information visit http://www.researchandmarkets.com/reports/c55217.

Source: Business Wire

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