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Braodband and Media Content Companies to Feel the Brunt of Google's Aggressive Strategies

Posted on: Friday, 27 April 2007, 12:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c55126) has announced the addition of Google's Telecom Strategy - The Impact of Google as a Disruptive Force in the Wireless and Broadband Space to their offering.

This report brings into fore the strategic rationale behind Google's activities in the broadband space and analyzes them as part of a multi-pronged strategy.

Industries to feel the brunt of Google's strategy include incumbent carriers--both wireline and wireless, wholesale, wireless backhaul, and media content companies. This report tackles different aspects surrounding the Net Neutrality legislative debates, and explains how Google's purchase of optical dark fibre is closely associated with these legislative efforts.

Google's activities span several sectors including telecommunications, media, and infotainment.

This report answers the following key questions:

- What is the nature of Google's multi-pronged strategy?

- How is Google pursuing this strategy?

- How will the wireless telecom sector be affected by Google?

- What are the long-term implications for the telecoms sector?

- What other industries will be affected by Google's broadband strategy?

- Is Google an infrastructure powerhouse?

- What is the strategic rationale behind Google's purchase of optical dark fiber

Who Should Read This Report?

- Any carrier (fixed, mobile, broadband) that wants to understand positive and negative impacts of Google on their business model. Wireless carriers in particular have a lot at stake as Google is on its way to becoming a global MVNO

- Equipment and software vendors can see new, emerging positioning strategies for their products and services. The report gives them insight into how Google could change the way communications products and services are offered

- Investors: strategy and financial analysts can gain insight into Google's long-term strategic plans that will shape the investment decisions of both carriers and vendors.

Executive Summary

1. Hypothesis

1.1 Google's Incursion into Telecoms

2. A Multi-Strategy Landscape

2.1 Google as a Communications Carrier

2.3 Media Content Distribution

2.4 Handset Ubiquity

3. Google Enterprise

3.1 Migration to the Net

4. Is Google as an Infrastructure Powerhouse?

4.1 Dark Fiber and the Net Neutrality Debate

4.2 Taking Guard Against a Tiered System

4.3 IPV6: Brace Yourself for Next Generation Internet

5. Google's Strategic Trajectory in the Telecoms Sector

6. Google's Long-term Plans

7. Long-Term Implications for the Telecoms Sector

7.1 Telco and Cableco (Home Entertainment)

7.2 Wireless Communications

7.3 Wireless Backhaul

Conclusion

Bibliography

Table of Figures:

Figure 1-Google's Communications Ecosystem

Table of Tables:

Table 1- Google is Building its Presence in the Mobile Space

Table 2-Google's Goal in Different Sectors of Communications Industries

Companies Mentioned:

ABC

Amazon

Ask.com

Barnes and Noble

Beeline

BenQ

CBS

Celcom

China Mobile

Chungwa

Earthlink

E-Bay

KDDI

Leap Wireless

Microsoft

Motorola

NBC

Nokia

NTT DoCoMo

Opera

Optus

Research in Motion

SK Telecom

Sony Ericsson

Telefonica

T-Mobile

Verizon

Vodafone

Yahoo

YouTube

For more information visit http://www.researchandmarkets.com/reports/c55126

Source: Business Wire

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