• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

ChoiceStream Names Racepoint Group Agency of Record

Posted on: Monday, 30 April 2007, 09:00 CDT

Racepoint Group, Inc., a global public relations agency with special expertise in digital media relations, today announced that ChoiceStream, the premier personalization solutions provider for the world's largest entertainment, e-retail, TV and mobile brands, has appointed Racepoint Group as its public relations agency of record. Racepoint will support ChoiceStream with the full spectrum of public relations services including strategic counsel, business media relations, digital media relations, thought leadership programs, vertical marketing, speakers' bureau and writing services.

ChoiceStream's RealRelevanceSM platform presents consumers with their favorite videos, music, movies, news and products wherever they are -- online, using a mobile device or watching television. ChoiceStream's customers, including market leaders AOL, Blockbuster, DirecTV, Overstock.com and Yahoo!, deliver a more personal, relevant online experience to more than 100 million individuals thanks to ChoiceStream's powerful personalization solution.

"We selected Racepoint for their excellence in strategic thinking and expertise in business and digital media relations," said Lori Loureiro, Senior Director of Marketing and Corporate Communications at ChoiceStream. "A strong public relations partner is crucial to our maintaining leadership in today's highly competitive, fast-paced market."

"Racepoint's focus is working with today's and tomorrow's market leaders," said Marijean Lauzier, CEO of Racepoint Group. "ChoiceStream's leadership position in an emerging technology market perfectly aligns with our domain expertise."

About Racepoint Group

Based in Waltham, Mass., Racepoint Group, Inc. is a global public relations agency with special expertise in digital media relations. Racepoint assists emerging leaders in the technology, health and science markets achieve new levels of market awareness and revenue growth with creativity, speed, and precision. With a relentless drive for immediate business impact, Racepoint provides clients with a level of research and analytics and measurement that are unmatched in the public relations industry.

On the net: http://www.racepointgroup.com.

About ChoiceStream

ChoiceStream is the premier personalization solution provider for the world's largest entertainment, e-retail, TV and mobile brands, including AOL, Yahoo!, DirecTV and Overstock.com. In today's marketplace of superabundance, ChoiceStream's RealRelevanceSM personalization platform restores control to consumers by delivering personally relevant choices when and where they want it. ChoiceStream's RealRelevance personalization platform accurately presents consumers with their favorite music, movies, news, sports, and products wherever they are: online, using a mobile device, or watching television. For consumers, ChoiceStream's technology delivers on the promise of instant gratification. For content providers, ChoiceStream's solution produces measurable business results and a powerful approach to building lifetime customer loyalty.

Source: Business Wire

More News in this Category