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SiteSpect President Eric Hansen to Present At Emetrics Summit: San Francisco 2007

Posted on: Tuesday, 1 May 2007, 09:00 CDT

SiteSpect, Inc.

What: Eric J. Hansen, president, SiteSpect (www.sitespect.com), the leading provider of non-intrusive Web site testing and optimization solutions will present: "Revealing the Levers that Influence Your Visitors' Behavior." Hansen's presentation will help attendees understand how to use multivariate testing and analysis to learn which Web content influences visitor behavior, and how this data can be used to optimize conversion rates. Participants will learn:

-- How multivariate testing can reveal which elements influence visitor behavior

-- The nature of multivariate test data

-- Practical ways to conduct an analysis of test results

-- A simple yet effective program for ongoing site testing and optimization

In addition to presenting, SiteSpect will also be announcing a new technology solution and novel approach for helping Web marketers integrate their multivariate testing data with third-party Web analytics systems.

Throughout the Summit, SiteSpect will be welcoming visitors, customers and prospects to Booth 106 for demonstrations of its Web site testing and optimization solution.

Where: Emetrics Summit 2007, Palace Hotel, San Francisco, CA, May 6-9

Who: Eric J. Hansen, President

When: Revealing the Levers that Influence Your Visitors' Behavior Wednesday, May 9, 11:25 - 11:45 a.m.

Contact: Tom Francoeur Topaz Partners 781-404-2405 tfrancoeur@topazpartners.com

About SiteSpect, Inc.

SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most successful e-commerce sites. For more information, visit www.SiteSpect.com or call (617) 859-1900.


Source: Business Wire

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