Google, Hoover’s, Consumer Reports, JupiterResearch & The Adler Group Tapped to Keynote SIPA 31st International Newsletter & Specialized Information Conference

The Specialized Information Publishers Association (SIPA) today announced that Gary Hoover, Founder of Hoover’s Business Information; Andrew Madden, Strategic Partner Development, Google; John Sateja, Senior Vice President of Consumer Reports; Barry Parr, Media Analyst with JupiterResearch; and Lou Adler, President of The Adler Group and author of Hire With Your Head, will deliver keynote addresses at the SIPA International Newsletter & Specialized Information Conference. The SIPA Conference will take place June 3-5, 2007, at The Mayflower Hotel in Washington, DC.

The SIPA International Newsletter & Specialized Information Conference is the premier event for exploring strategies and technologies associated with specialized- information management. This is the industry’s most comprehensive forum for bringing together industry executives, CEOs, CFOs, publishers, editors and reporters, marketing directors/staff, Web/IT developers, conference & event producers to share best practices for producers of newsletters, conferences, trade magazines, databases, online services and other specialized information formats. Information is available at: http://SIPAinDC2007.com

“The SIPA Conference raises awareness of the pivotal role specialized information plays in the world of business,” said Wayne Cooper, SIPA Conference Chairman and CEO/Managing Partner for Greenhaven Partners. “We have an extraordinary lineup of keynote presenters who will offer critical business insights to attendees. Combined with more than 50 learning sessions and two pre-conference workshops, this is truly a one-of-a-kind event for gathering information, intelligence and innovative ideas on niche publishing.”

Gary Hoover, Founder of Hoover’s Business Information

Gary Hoover, Founder of Hoover’s Business Information, will deliver a keynote address on Monday, June 4, at noon. As founder of Hoover’s Business Information, Gary Hoover created the world’s largest Internet-based provider of information about enterprises and is also well known for the highly acclaimed Hoover’s. Hoover also created BOOKSTOP which was eventually sold to Barnes & Noble and became a cornerstone for their industry-dominating superstore chain. Hoover speaks from experience about how to develop and harness innovative ideas to build new businesses and change the rules of your industry.

John Sateja, Senior Vice President, Consumer Reports

John Sateja, Senior Vice President for Information Products for Consumers Union (CU), publisher of Consumer Reports, will discuss CU’s extraordinary record of achievement in both print and online media on Monday, June 4, at 9 a.m. Sateja will share lessons from his role as the architect of Consumer Union’s publishing group and his insights into where they are going tomorrow. Consumer Reports magazine and ConsumerReports.org, the world’s largest publication-based subscription Website, includes several other newsletters, books, special interest publications, a syndicated television news service and a mobile phone application. Consumer Reports has more than 7 million combined paid subscribers to its various information products.

Lou Adler, President of The Adler Group

Lou Adler, author of Hire with Your Head, will deliver the keynote address on Sunday, June 3, at 3:45 p.m. Through forceful case studies and insight, Adler will share the secrets of great executive recruiters. The vast majority of people are looking for the wrong things when they hire: Lou Adler will show you how to rethink what attributes to target and how to screen candidates to bring the right people into your company.

Barry Parr, Media Analyst at JupiterResearch

Barry Parr will offer his unique perspective on the future of information on Sunday, June 3, at 2:30 p.m. Parr is a media analyst covering news and information at JupiterResearch. At SIPA’s Conference, Parr will share his insights on how specialized information companies can position themselves to best compete. He is a frequent speaker on Web publishing and Internet strategy in the US and worldwide and has been quoted in The Wall Street Journal, New York Times, Forbes, Business Week, San Jose Mercury News and other publications.

Andrew Madden, Strategic Partner Development for Google

Andrew Madden will address new strategies for partnering with Google on Tuesday, June 5, at 2:30 p.m. Madden is responsible for Strategic Partner Development of Content Partnerships for Google, Inc. He will offer approaches for improving your firm’s visibility on Google and share ideas about where Google is headed in its content management solutions for online publishers, including organizational and indexing tools critical for success.

To register to attend, call 800-356-9302 or visit www.sipaindc2007.com or www.sipaonline.com.

For information on exhibit and sponsorship opportunities, contact Kati Fritz at 703-610-0260 or kfritz@sipaonline.com.

SIPA 31st Annual International Conference

The SIPA International Conference is the premier specialized information publishing event showcasing the explosive growth of new platforms and methods for content delivery. Bringing together owners, publishers, business, marketing, sales and editorial executives, the SIPA Conference enables companies to explore the distribution of content and provide retrieval and research services on a scale unheard of just five years ago, creating real business value from their information assets. Specialized-information publishing, which includes newsletters, directories, online publications, looseleafs, database services and conferences, as well as newer media formats such as RSS, podcasts, wikis, blogs and web communities, is an industry with a wide range of media companies that have one key thing in common: they all provide valuable, timely information, usually to niche markets that pay for the information.

About SIPA — the Specialized Information Publishers Association

SIPA–The Specialized Information Publishers Association (formerly NEPA–the Newsletter & Electronic Publishers Association) is the principal international trade association promoting growth in the newsletter and specialized information industry through events, research, promotion and the fostering of business and strategic relationships. SIPA represents 500 corporate members involved in the design, development and distribution of specialized-information resources including newsletters, looseleaf publications, audio conferences, e-zines, podcasting, online publications, research, bloggers, journals and conferences worldwide, as well as related services that are sold through site licenses and other channels. SIPA’s resources are available online at www.sipaonline.com, the definitive source for information about the specialized information publishing industry.