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Blinkx to Add Professionally-Produced Content From Digital Media Firm Medialink to Search Index

Posted on: Wednesday, 2 May 2007, 09:00 CDT

SAN FRANCISCO, May 2 /PRNewswire/ -- blinkx, the world's largest video search engine, today announced a content partnership with Medialink Worldwide Incorporated , a leading provider of diversified media services for professional communicators and marketers. Under the terms of the agreement, blinkx will transcribe and index video from Medialink, making it easy for users to find and watch at http://www.blinkx.com/.

With clients ranging from major automotive manufacturers and business-to- business marketers to not-for-profit associations, Medialink helps marketing, public relations and public affairs professionals engage their specific audiences by producing high-quality, fully-identified content that is distributed to targeted broadcast and broadband media. Medialink's unique production approach creates a narrative storyline within a multimedia presentation that combines short-form video or audio with text and graphics, resulting in a more compelling media experience for Web, television and radio audiences.

"PR and marketing professionals are looking for new and creative ways to target their customers, and we're excited to partner with Medialink and expand the reach of their clients' multimedia marketing materials," said Suranga Chandratillake, founder and CEO, blinkx.

"Medialink and blinkx are embarking together on an exciting digital journey that will create more opportunities for Internet audiences to access the professionally-produced Web video and multimedia they seek," stated Laurence Moskowitz, chief executive officer of Medialink. "blinkx's innovative approach to searching rich media content enhances Medialink's already-robust digital media distribution platform and offers our clients an even broader base of Web viewers."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 150 partners and 7,000,000 hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata- based keyword searches.

About blinkx:

blinkx is the world's most comprehensive video search engine. Today, blinkx has indexed more than 7,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge -- as TV and Garage Video on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to -- and even see -- the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is a privately-held company based in San Francisco and London. More information is available at http://www.blinkx.com/

About Medialink:

Medialink (http://www.medialink.com/) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their intended audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its majority-owned subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Teletrax is 76%-owned by Medialink and 24%-owned by Royal Philips Electronics. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10- Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

blinkx

CONTACT: Rachel Petersen of Outcast Communications, +1-415-392-8282, orRachel@outcastpr.com; or Mary C. Buhay of Medialink Worldwide Incorporated,+1-212-812-7006, or mbuhay@medialink.com

Web site: http://www.blinkx.com/http://www.medialink.com/

Source: PRNewswire

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