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New World Telecommunications Selects Redback Networks to Power Next-Generation Services

Posted on: Tuesday, 8 May 2007, 06:00 CDT

Redback Networks Inc., an Ericsson company that makes video-centric routers for 75 percent of the world's triple-play networks, today announced that New World Telecommunications Limited (NWT), a leading provider of a next generation IP and telecom services for Hong Kong, Greater China and beyond, has selected Redback's SmartEdge routers to power its next-generation consumer and business services.

With a growing number of subscribers and bandwidth demand, NWT needed to improve its network to enable higher performance and stability, and provide a simpler architecture to support multiple broadband services. After a competitive review, NWT selected Redback SmartEdge because of its ability to support high forwarding throughput, the greatest level of stability and high concurrent subscriber counts.

"We've experienced rapid growth in both consumer and business customers, and demanded a solution that could easily scale to meet the needs of both of these groups," said Mr. Allan Tam, Director of Network Services for NWT. "Redback's ability to support subscriber growth and increasing customer demand, and help us lift our operations efficiency, made the SmartEdge products a simple decision for us."

The SmartEdge router is critical to help NWT meet the growing number of subscribers and bandwidth demand of its consumer broadband business. For NWT's business customers, the SmartEdge router simultaneously supports MPLS VPN, L2TP and Multicast, offering high performance and stability, and allowing NWT to leverage a single platform for multiple applications.

"China is one of the fastest-growing and most dynamic telecommunications markets today, representing Redback's second largest market outside of the US," said Simon Williams, vice president of Asia operations and sales for Redback. "Using the SmartEdge router, NWT will stay ahead of the rapidly growing and changing demands of its customer base, and cost-effectively introduce innovative data, voice and IP services."

About New World Telecommunications Limited

Established in 1995, New World Telecommunications Limited (NWT) is a member of New World Development Company Ltd. Backed by its advanced Next Generation Network, NWT has evolved from a traditional telecom carrier into a next generation IP and telecom service provider offering a wide spectrum of customer-focused, innovative and quality communications solutions, digital media, and managed services, such as broadband, IP telephony, VPN, IPLC, as well as local and international voice services.

NWT has continuously expanded its business coverage by investing in both local and international network infrastructure, and establishing bilateral partnerships with up to 180 global incumbents and major carriers. In addition, NWT has obtained appropriate facility-based licenses and has established Point-of-Presence facilities and offices in strategically selected countries and regions, including China, the USA, the UK, Taiwan and Singapore. For details, please visit www.newworldtel.com.

About Redback Networks

An Ericsson company since January 2007 (NASDAQ:ERIC), Redback Networks Inc. manages triple-play services for 50+ million broadband subscribers and its customers include 15 of the top 20 telephone carriers worldwide. Redback's multi-service routing platform delivers next generation broadband services such as high-speed Internet, VoIP, IPTV, On-Demand Video, and on-line gaming. Redback Networks has more than 500 carrier customers worldwide and is based in San Jose, CA. For more information, visit Redback Networks at www.redback.com.

About Ericsson

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com.


Source: Business Wire

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