Telefonica Deutschland Optimizes Business Performance Through Telarix’s iXTrade
Telarix, Inc., the leading provider of Interconnect Business Optimization (IBO) and settlement solutions for content providers, IP service providers and global fixed and mobile operators, today announced that Telefónica Deutschland GmbH has deployed Telarix’s sales automation module, iXTrade Sell, providing an unparalleled ability to manage margins and maximizing the profitability of their interconnect business.
iXTrade™ enables service providers to define their pricing policies and automate their offer generation process. By actively monitoring agreed upon rates and margins, service providers can ensure their target prices are achieved and the risks of under bidding minimized. iXTrade also allows users to define pricing formulas and create reference price lists, including target and minimum price levels, to provide greater financial management.
Telefónica Deutschland will also utilize Telarix’s Vendor Specific Rating (VSR™), a groundbreaking solution that provides near real-time margin visibility by enabling service providers to rate calls based on terminating carriers’ numbering plans. By eliminating blended rates, estimated costs and the labor intensive process of dial code mapping, service providers can immediately identify the true costs and associated margins of all their interconnect traffic. With a better understanding of the true cost associated with products and services, carriers are empowered to effectively manage profitability, improve the pricing and sales process, and proactively guard against market risks. This unprecedented financial control allows service providers to effectively manage their business risks while protecting their overall margins–a real competitive advantage in today’s market environment.
“Telarix’s sales management solution, iXTrade, provides Telefónica Deutschland a comprehensive tool to support our entire sales process,” said Jochen Mogalle, Vice President Sales, for Telefónica Deutschland. “By providing near real-time information on revenue performance and profitability, Telefónica is able to effectively manage any potential business risks while enabling us to drive new revenue opportunities.”
“iXTrade is one of the only comprehensive solutions available today which enables service providers to simplify and automate the purchase and sales processes within their wholesale interconnect business,” said Don Lynch, CEO of Telarix. “By leveraging the unique capabilities of iXTrade, Telefónica Deutschland has a powerful tool to manage the profitability of its growing international wholesale business.”
iXTrade is part of Telarix’s iXTools™, a powerful suite of software modules that enables carriers to reduce costs and increase profitability across their interconnect networks. The Yankee Group named Telarix as one of the only interconnect solutions providers to address the four critical value areas for service providers: Route Optimization; Pricing and Margin Management; Billing; and Verification, Audit and Reconciliation.
About Telefónica Deutschland GmbH
Telefónica Germany is part of Telefónica O2 Europe, and hence a subsidiary of Spanish telecommunications provider Telefónica S.A. Telefónica Germany runs and markets their own high-performance broadband network in Germany. With this platform based on ADSL2+, a fast Internet technology, Telefónica Germany addresses Internet Service Providers and Carriers, which do not run their own infrastructure or complementarily utilize Telefónica’s backbone. So they are enabled to offer differentiated products such as Internet access or Internet services comprising DSL, data transfer, telephony, Triple Play or Video on Demand. Customers of Telefónica Germany include 1&1 Internet AG, freenet.de AG, Alice and O2 Germany. By now Telefónica Germany has opened up approximately 40 per cent of all German households, by mid-2007 the network will be extended to cover approx. 60 per cent of them.
About Telarix
Telarix, Inc. delivers the leading Interconnect Business Optimization (IBO) and settlement software solutions, providing telecommunications companies with the ability to easily manage costs and drive profitability on their interconnect networks. Telarix’s innovative platform, iXTools, helps service providers leverage operational intelligence to enable real-time business decisions which improve interconnect operational efficiency and margins. The company’s comprehensive IBO solution allows carriers to proactively manage voice and data traffic almost as quickly as it moves across their global networks. Telarix customers include global Tier-1 carriers such as BellSouth, Embratel, Global Crossing, Golden Telecom, GPTC, KDDI, Deutsche Telekom, Portugal Telecom, Sprint, Telecom Italia Sparkle, Telefónica, TELUS, Verizon and more. The company was founded in 1996 and is headquartered in Vienna, Va. Please visit www.telarix.com for more information.