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PassAlong Networks Launches StoreBlocks' Build-It-Yourself Initiative

Posted on: Thursday, 10 May 2007, 09:00 CDT

StoreBlocks(TM), the fourth generation digital media services engine offered by PassAlong Networks(TM), developer of digital media innovations, today launched its Build-It-Yourself (BIY) initiative. Customers now have the ability to customize their stores by personalizing the music and photos that appear on the Storefront.

The BIY Digital Music Storefront provides customers with the tools to change the featured content to reflect their personal tastes. Customers now have the option of retaining the store's default "Top Singles" and "Top Albums" or displaying their own personal recommendations.

StoreBlocks customers such as Sixty One Brand Clothing, a clothing company founded by analyst and strategist Ben Bajarin to aid in the fight against global slavery, can now personalize their Storefronts with their own consumers in mind.

"Any time we can make the online shopping experience more unique for our consumers, we know we're taking a step in the right direction towards our goal of being different," said Bajarin.

"We designed the StoreBlocks platform with the key elements of flexibility, customization and portability in mind," said Dave Jaworski, co-founder and CEO of PassAlong Networks. "The BIY launch reflects the first phase of our efforts to make this service as personalized and user-friendly as possible. Throughout the evolution of this product we will continue to make it unique and feature-rich so that we can maximize the experience of customers."

StoreBlocks includes one of the industry's largest music catalogs of nearly 3 million songs, innovative viral marketing tools and extensive store building options and features. Included in its music catalog are nearly 2 million independent songs in MP3 format.

All StoreBlocks program levels include the company's patent-pending Passing-and-Points(TM) platform, which offers fans an incentive to share music with others by awarding them points for their efforts, redeemable for future purchases. Music can be shared via e-mail, Yahoo! Instant Messenger, MSN Messenger, AOL Instant Messenger and with Skype.

The StoreBlocks premium services currently power TransWorld's f.y.e. online music store, BreakthruRadio and Procter & Gamble's Julie's Jukebox, a digital music store on HomeMadeSimple.com.

About PassAlong Networks

PassAlong Networks is a developer of digital media innovations and services designed to enhance the Connected Consumer(TM) ecosystem. PassAlong's B2B2C technology engine provides four key services for the digital media marketplace: StoreBlocks(TM) offers a variety of store-building tools to enable clients to provide their end-consumers with a library of nearly 3 million licensed songs and the powerful music referral system, Passing-and-Points(TM); freedomMP3(TM) provides interoperability for digital media files, including raw MP3 files, across multiple platforms and devices while promoting a balance of artist rights and media empowerment for both content creators and consumers; OnTour(TM) connects fans to detailed, accurate and relevant concert notifications; and Speakerheart(TM) enables artists to seamlessly upload, promote and sell their digital music. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points and Speakerheart are trademarks of PassAlong Networks.

All other brands are trademarks of their respective owners.

Image Available: http://www.marketwire.com/mw/frame_mw?attachid=487770

 PR Contacts: Lindsay Cleveland B: 615.425.5864  Skip Franklin PassAlong Networks B: 615.425.5999 Contact via http://www.marketwire.com/mw/emailprcntct?id=F450DAC1EEF4B63D  Jeff Fox The Blueshirt Group, for PassAlong Networks B: 415.828-8298 Contact via http://www.marketwire.com/mw/emailprcntct?id=1EB82FD81B13E881  

SOURCE: PassAlong Networks

Source: MARKET WIRE

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