Eastwick Communications Creates Instant Onramp for Socializing News

REDWOOD CITY, Calif., May 10 /PRNewswire/ — Eastwick Communications, one of Silicon Valley’s top mid-size PR agencies, today announced its Social Media Newsroom to bridge the gap between mainstream and social media with a tool that broadens the agency’s online footprint and helps extend the reach of its clients into the social media world. Eastwick’s Social Media Newsroom is built on a social media (blog style) infrastructure and includes client media coverage, client news releases, and Eastwick’s own agency news. Eastwick is also integrating the capabilities of the Social Media Newsroom into the web infrastructure of a number of its clients.

“Many clients told us they wanted the benefits of social media, but needed a way to get started,” said Joel Postman, executive vice president, emerging media, at Eastwick Communications. “The Social Media Newsroom allows them to get into the game by giving them a mechanism to post and share news, stream video and other content, and better connect with the blogosphere at large.”

The newsroom makes it easy to rapidly post the latest news, which is then immediately accessible to customers, journalists, and influential bloggers. The inclusion of rich media in news posts improves the credibility and results of marketing efforts and drives more traffic to the company’s website. By utilizing the Eastwick service, companies gain all the benefits of social media enablement with minimal investment and risk.

   Features of the Social Media Newsroom include:    — Tagging for greater visibility in blog searches on Google Blog Search      and Technorati, and keywords for improved ranking by search engines      such as Google and Yahoo   — RSS to allow journalists and communicators to subscribe to company news      feeds   — Links to social bookmarking sites for improved news sharing   

“Companies will continue posting traditional releases via wire services, because a significant number of journalists and editors still get their news that way, but we are counseling our clients to begin using a social media newsroom to dramatically expand their online presence, and ensure faster and broader pick-up of their news,” said Elaine Cummings, principal, Eastwick Communications. “The social media infrastructure is also an excellent tool for fast response or crisis communications.”

About Eastwick Communications

Eastwick Communications is one of the top independent technology PR agencies in the country. For more than 15 years, Eastwick has helped put emerging technology companies on the map, build category leaders into multi- billion dollar enterprises, and develop global businesses into powerhouse brands. For more information, visit http://www.eastwick.com/.

Eastwick Communications

CONTACT: Becky Quinlan of Eastwick Communications, +1-650-480-4032, orbecky@eastwick.com

Web site: http://www.eastwick.com/