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Mall Networks Names Ben Kaplan As Chief Marketing Officer

Posted on: Thursday, 10 May 2007, 09:00 CDT

Mall Networks, the leading provider of online malls and loyalty shopping solutions, today announced that Ben Kaplan has joined the company's management team as Chief Marketing Officer.

In this role, Kaplan is responsible for all aspects of marketing at Mall Networks, including market strategy, product management and marketing, corporate communications and marketing programs. He brings to the company 15 years of marketing, product management and business development experience in a wide range of technology sectors including e-commerce, customer relationship management (CRM), self-service, social networking, search, content management, and business intelligence.

"It is critical that Mall Networks extends its product and market leadership by continuing to innovate. Ben brings exactly the right experience, working closely with customers to define successful product and marketing strategies in e-commerce, intelligent search and CRM," said Dave Andre, President and CEO, Mall Networks. "Ben's expertise in positioning emerging companies for growth and developing successful go-to-market plans complements our strong management team. I am very excited to have him join Mall Networks."

Prior to Mall Networks, Kaplan was Vice President of Marketing at KNOVA Software, a leading provider of customer service, self-service and intelligent search applications. He joined KNOVA through the merger of ServiceWare Technologies and Kanisa, where he was Vice President of Marketing. While at KNOVA, Kaplan helped grow the company from 5 to 200 customers and established the product suite as an award-winning market leader.

Prior to joining Kanisa, Kaplan was Vice President of Marketing at North Systems, a provider of on-demand e-commerce solutions for industrial suppliers. Before joining North Systems, Kaplan served as Director of Product Marketing at Broadbase Software where he helped direct the company's rapid growth and successful IPO before its merger with KANA. He joined Broadbase from Commerce One, where he served as Director of Product Marketing and helped establish the company as a leader in B2B e-commerce. Prior to Commerce One, Kaplan was a consultant at R.B. Webber & Co., a management consulting firm focused on technology industries.

Kaplan holds a BA from Harvard College.

About Mall Networks

Mall Networks is the leading provider of online malls and loyalty shopping solutions that increase revenue, strengthen customer loyalty and improve member engagement for financial institutions, card issuers, loyalty programs and affinity organizations. Featuring an integrated network of more than 400 world-class merchants, Mall Networks' flexible on-demand platform powers personalized, easy-to-use online shopping portals for more than 25 million consumers. Industry leaders including Chase, Upromise, Spirit Airlines, NASCAR, Shop.org and First Equity rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit. www.mallnetworks.com.

Source: Business Wire

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