Global Online Industry Leaders Gather to Discuss Electronic Retailing Industry Issues
ARLINGTON, Va., May 11 /PRNewswire/ — Co-sponsored by the Electronic Retailing Association, the Online Retailing Alliance (ORA) Steering Committee, a collective group of some of the world’s top online retailers, will hold their industry conference “Direct to Consumer 2.0 and Beyond” in San Jose, CA on Tuesday, June 5, 2007, from 11:30am to 5:00pm at the Fairmont Hotel, immediately across from the San Jose Conference Center. This free educational offering is intended for retailers who wish to increase their return-on- investment in the online sector. Speakers representing Cisco, ShopNBC, Yahoo!, United Online, Winterberry Group, and Shopzilla, among others, will present not only an overview of the convergence of media but also practical tools on optimizing social media, augmenting website influence across channels, and the interplay of online and offline marketing.
The media are encouraged to attend this news-making forum with access to: — Online Retailing CEOs and business leaders — Latest trends in online e-retailing — Keynote and guest speakers from leading companies discussing electronic retailing, multi-channel marketing issues and social networking — Sessions: How Online and Offline Marketing Work Together, How Websites Influence All Multi-Media Marketing Channels, and Optimizing for Social Media WHO: ORA Member Companies including Shop NBC, Yahoo!, Shopzilla, and Cisco and Keynote Address by Dana Kanze, Winterberry Group Director of Research and Analysis WHAT: Online Retailing Alliance “Direct to Consumer 2.0 and Beyond” Conference WHEN: Tuesday, June 5, 2007 from 11:30am to 5:00pm WHERE: The Fairmont Hotel 170 S. Market Street San Jose, CA 95113 (408) 998-1900
For more information on ORA’s “Direct to Consumer 2.0 and Beyond” conference, visit ERA’s website at http://www.retailing.org/.
Registration for the convention is now available online at http://www.retailing.org/new_site/govaffairs/ORAregistrationform.htm. Registration is complimentary for credentialed members of the news media. There will be no on-site media registration. All media must register no later than June 1, 2007.
ABOUT THE ELECTRONIC RETAILING ASSOCIATION
Representing a more than $300 billion market, the Electronic Retailing Association (http://www.retailing.org/) is the only trade association in the U.S. and internationally for major companies in the multi-channel electronic retail industry, which includes long- and short-form commercials, live shopping channels, the Internet and radio. ERA counts industry leaders like Google, Guthy-Renker, HSN, QVC, ShopNBC and eBay among its member companies.
ABOUT THE ONLINE RETAILING ALLIANCE
Started in October 2005, the Online Retailing Alliance was created to provide a forum for online retailers to positively affect regulatory and legislative actions concerning e-commerce. The Alliance is made up of some of the most important web merchants in the country including the Electronic Retailing Association, eBay, Jewelry Television, Home Shopping Network (HSN), InterActiveCorp, QVC.com, ShopNBC, Match.com and others. Primarily the Alliance is focused on issues concerning Privacy, Streamlined Sales Tax (SST) and Net Neutrality.
Media Contact: Kirk Monroe Enten & Associates, Inc. kirk@enten.com 301-913-0010 x104
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Electronic Retailing Association
CONTACT: Kirk Monroe of Enten & Associates, Inc., +1-301-913-0010 x104,or kirk@enten.com, for Electronic Retailing Association
Web site: http://www.retailing.org/