New Study on In-Home Interactive Media in the UK Reveals a Significant Minority Keen to Replace the Plethora of Black Boxes Sitting Underneath Their Television With a Single, All-In-One Device

Research and Markets (http://www.researchandmarkets.com/reports/c57184) has announced the addition of In-home Interactive Media in the UK 2006 to their offering.

The in-home interactive media market is one that changes by the month, with new entrants, new strategies and new technologies emerging at such a rate that mainstream consumers can struggle to keep up.

This report examines the market, concentrating on the three key platforms — the Internet, digital television, and videogame consoles and, while still having some reservations, it highlights just how well consumers are keeping up with the changes, juggling Internet connections, ‘red buttons’ and, increasingly, Internet-enabled games consoles. It also reveals a significant minority who are keen to replace the plethora of black boxes sitting underneath their television with a single, all-in-one device.

Content Outline:

Issues in the Market

Definition

Abbreviations

Market in Brief

A market in transition…

…but one that has huge potential

Convergence being seen across all three platforms…

…with analogue switch-off and cheap Freeview boxes driving iTV take-up

Broadband at the heart of PC-based developments

Consoles, too, are increasingly connected

Internal Market Environment

Rapid increase in broadband take-up

Broader Market Environment

The Baby Boomers start to find a few grey hairs

Competitive Context

Out-of-home leisure activities tempt consumers away from the TV…

Market Background

Triple-play operators proliferate…

…while ntl becomes the UK’s first quadruple-play operation

Market Size and Forecast

PCs — The Original IHIM

Acceptance of the Internet continues to grow

Games Consoles — A Third Way

Consoles: more than just a games machine…

…with convergence becoming a reality

The Consumer — How Much, and How Often?

BSkyB customers use a wider range of iTV features

Freeview users keen to browse

The Consumer — How Interactive Are They?

iTV usage confined to a few activities

The Consumer — Convergence and IHIM

Convergence popular with a significant minority

Convergence and film downloads go hand-in-hand?

Appendix

For more information visit http://www.researchandmarkets.com/reports/c57184