May 17, 2007

ValueVision Media, Inc. Announces Launch of ShopNBC.TV: New Online Video Commerce Initiative Leads Industry

MINNEAPOLIS, May 17 /PRNewswire-FirstCall/ -- ValueVision Media, Inc. , an upscale television home shopping and Internet retailer, announces the beta launch of ShopNBC.TV. This site represents state-of-the-art broadcasting of network television over the Internet. ShopNBC.TV, in its initial release, makes the television network available in real time, high quality resolution on the Internet. Later releases will add enhanced television features. With the launch of ShopNBC.TV, ValueVision leads the home shopping and internet retail industries in the video commerce ("vCommerce") arena. ShopNBC.TV will seamlessly link all video content showcased on ShopNBC websites to product pages and the shopping cart. It also allows customers to time-shift the programming by offering a wide variety of on-demand video content for thousands of products.

"Our Internet business has seen rapid growth over the last year and we continue to distinguish ourselves as a leading edge Internet retailer. ShopNBC.TV combines two core business strengths -- television and Internet -- and marks an evolutionary milestone in the eCommerce industry with the move into vCommerce," said Will Lansing, President and CEO of ValueVision. "With the launch of our dramatically-improved video on the web we are adding salesmanship and deeper, richer product content to provide our customers with more information and more convenience in their Internet shopping experience. I am pleased that ValueVision is leading the way in vCommerce."

The ShopNBC live broadcast is now available in a high-quality web video stream at as well as at The new ShopNBC web video enables consumers to watch the current live broadcast or to select previously aired shows as well as upcoming events. The launch of ShopNBC.TV brings a new generation of home shopping to the web and will open viewership to an additional 35 million homes that currently do not have access to ShopNBC through television.

ABOUT VALUEVISION: Founded in 1990, ValueVision Media is an integrated direct marketing company that sells general merchandise directly to consumers through television, the Internet, and direct mail. It operates ShopNBC, one of the top three television shopping networks in the United States. For more information, please visit,, or

ValueVision Media, Inc.

CONTACT: investor relations, Frank Elsenbast, Senior Vice President andChief Financial Officer, +1-952-943-6516, or Amy Kahlow, Director ofCommunications, +1-952-943-6717, both of ValueVision Media, Inc.

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