Adspace’s ‘Smart Screens’ Get Smarter
NEW YORK, May 21 /PRNewswire/ — Adspace Networks, Inc. has teamed up with Panasonic to provide new Adspace Mall Network properties with custom-made, high-definition digital advertising plasma displays — called “Smart Screens.”
Adspace Networks, owner of the largest in-mall digital video advertising network in the country, is currently located throughout 52 upscale shopping malls in 19 top DMAs across the U.S. Under the terms of the agreement, 865 Panasonic plasma panels will be installed nationwide in 625 new “Smart Screen” displays in the malls recently added to the Adspace Mall Network. Malls installing the new Panasonic screens include select malls within the General Growth Properties, CBL & Associates properties and Glimcher Realty Trust malls. Installations began at the Neshaminy Mall in Philadelphia in early April 2007 and will be completed throughout the remainder of the 53 malls by October 2007 — just in time for the holiday shopping season.
“Due to our significant growth this year, we have placed our largest order of digital display units to date. Our commitment to new installations nationwide will provide advertisers, retailers, and shoppers with the latest in digital advertising just in time for the busiest shopping period of the year,” said L. Jeff Jensen, president, Adspace Networks.
Most of the new units will measure 65 inches and have 1080 P resolution- giving the new ‘Smart Screens” state of the art high-definition delivery and 17 percent more viewing area than the previous “Smart Screen” model.
“Panasonic has worked hard to provide Adspace with a reliable, serviceable, and smart looking product.” said Rick DeLeon, senior vice president, operations, Adspace Networks. “We are very pleased with the initial installation of the displays and look forward to continuing to build upon and expand our relationship with Panasonic.”
“Panasonic is excited to be a part of Adspace Networks’ growth and we look forward to helping them further expand their reach within shopping malls and beyond. With digital signage taking off in the retail arena, we are confident that we will be working together to enhance the mall shopping experience for quite some time,” says Ruben Dagstanyan, Engineering and Operations Manager for Panasonic Systems Integration Group.
About Panasonic Systems Integration Group
Panasonic retailTV is marketed through Panasonic Systems Integration Group, a division of Panasonic System Solutions Company, which provides turnkey electronic systems solutions including design, installation and support services for a wide range of clients. Key system offerings include retailTV(TM), Astrovision, Astrowall, and Digital Sports Coaching. Based in Secaucus, NJ, Panasonic Corporation of North America is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd. of Japan, and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Information about Panasonic and its products is available at http://www.panasonic.com/retailtv. Additional company information for journalists is available at http://www.panasonic.com/pressroom.
About Adspace Networks, Inc
Adspace Networks, Inc. owns and operates the Adspace Mall Network, the largest in- mall digital video advertising network in the country. Currently located throughout 52 upscale malls across the United States, the network consists of over 600 9-foot-tall plasma screens- called “Smart Screens.” The Smart Screen displays show programming which combines a mix of the top sale items in the mall, mall events, and local and national advertising. The network reaches over 60 million affluent consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.
CONTACT: Jennifer Handshew / Christa Conte KCSA Worldwide 212.896.1272 / 212.896.1238 jhandshew@kcsa.com / cconte@kcsa.com
Adspace Networks, Inc.
CONTACT: Jennifer Handshew, +1-212-896-1272, jhandshew@kcsa.com, orChrista Conte, +1-212-896-1238, cconte@kcsa.com, both of KCSA Worldwide, forAdspace Networks, Inc.
Web site: http://www.panasonic.com/retailtv