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Multivariate Testing Pioneer, Optimost, Contracts WebAdvantage.Net for Search Engine Optimization (SEO)

Posted on: Wednesday, 23 May 2007, 09:00 CDT

WebAdvantage.net, (http://www.webadvantage.net), a full-service search marketing and online advertising agency, today disclosed a year-long, search engine optimization (SEO) contract with Optimost (http://www.optimost.com), the pioneer in comprehensive, real-time multivariate testing solutions. Multivariate testing simultaneously tests various combinations of web page elements, i.e. headlines, product images and price points, to determine what content generates the best response rate and maximizes sales and/or lead flow.

"Optimost is currently revamping our web site and marketing to maximize our site usability and search engine compatibility," said Optimost CEO Mark Wachen. "WebAdvantage.net's SEO track record illustrates their proven ability to consistently boost search rankings and customer satisfaction."

The SEO campaign will focus on affecting Optimost's natural search rankings. Increasingly, businesses and customers are turning to Internet search engines to conduct research before making purchasing decisions. Through SEO, Optimost will also strive to increase its web site traffic, maximize brand visibility and synergize their overall marketing mix to gain an even greater competitive edge.

In 2006, WebAdvantage.net increased its business portfolio more than 50 percent, adding 18 clients. Nearly 88 percent of these SEO clients' keywords are currently included in the Top Two pages of Google, Yahoo and MSN. Top search engine rankings can generate up to 900 percent more site traffic, which can translate to up to 80 percent more in sales. Recent Forrester and Evalueserve research indicated that more than half the corporate marketing executives (CMOs) and agencies "are turning to a portfolio of players in search of specialized expertise," (http://www.forrester.com/Research/Document/ Excerpt/0,7211,41433,00.html), preferring creative boutique agencies more proficient in emerging digital media. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Optimost:

New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual Web site element contributes to the overall response rate. Client Web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: Interactive Corp., Lillian Vernon, Delta Air Lines, eDiets, Time Warner, QVC, and Earthlink. www.optimost.com.

About WebAdvantage.net

Founded in 1998, WebAdvantage.net is a privately-held woman-owned agency. Its core competencies include online advertising, search engine optimization, paid search campaign management, and Internet strategy. The WebAdvantage.net client portfolio includes: Nokia USA, Johns Hopkins University, Zurich North America, Nature Made Vitamins, Blair Corporation, Pointsec, Optimost, the Baltimore Area Convention & Visitors Association, Connections Academy and Connecticut Plastics. Company president and founder Hollis Thomases is a noted industry spokesman frequently quoted in the press and ClickZ.com columnist, (http://www.clickz.com/showPage.html?page=3622873), a leading Internet advertising and marketing publication. For more information, visit the WebAdvantage.net web site at http://www.webadvantage.net or call 410-942-0488.

Source: Business Wire

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