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HandHeld Entertainment Begins Online Marketing/Promotion Campaign for Ckrush Entertainment's Feature Film 'LiveMansion: The Movie'

Posted on: Thursday, 31 May 2007, 06:00 CDT

HandHeld Entertainment™ (NASDAQ: ZVUE), a global digital entertainment company, today announced it has begun the initial phase of its online promotional campaign for "LiveMansion: The Movie" with the launch of a LiveMansion Web-channel on Dorks.com™, a HandHeld Entertainment Web site.

"LiveMansion: The Movie" is a breakthrough movie from Ckrush Entertainment, a subsidiary of Ckrush, Inc. (OTCBB: CKRH) that is slated to be the first feature film produced by an online social network. As such, it encourages and allows aspiring actors, filmmakers and movie buffs alike to go online for the opportunity to appear in the film, vote on the selection of cast members and directors, submit plot, character and marketing ideas, with those participating the most actually given ownership in the film.

"We're leveraging the millions of visitors to HandHeld's seven Web sites to help us create 'LiveMansion: The Movie,'" said Jeremy Dallow, president of Ckrush, Inc. "It's like American Idol meets the Internet. Launching a LiveMansion Web-channel on Dorks.com is a great first step, and we believe this entire campaign will allow 'LiveMansion: The Movie' to harness the creative energy of HandHeld's entire online network as visitors compete for roles and influence the making of the movie. Having our online auditions available to be seen on the HandHeld network of Web sites will also help accelerate interest in this exciting project."

The LiveMansion channel on Dorks.com features

News and updates about "LiveMansion: The Movie,"

Profiles and videos of the first eight actors cast for the film, as well as

Information about the director selected for "LiveMansion: The Movie" (with the winning actors and director selected by popular online vote.)

"This is just the first of many steps we plan to take in our online promotion and marketing campaign for 'LiveMansion: The Movie' for Ckrush," said Jeff Oscodar, president and CEO of HandHeld Entertainment. "Such celebrities as Spike Lee, John Leguizamo, Cara Buono and Michael Rapaport have joined Ckrush in various ways to support and promote 'LiveMansion: The Movie.' We anticipate leveraging their involvement and the involvement of other celebrities across HandHeld's expansive network of Web sites to drive greater interest in this feature film through our custom LiveMansion channel. We'll also give members of HandHeld's audience the opportunity to audition for a part in the film as unique character. These combined efforts should help us build an attractive advertising and promotional platform for companies all over the world."

HandHeld's online advertising/promotional efforts for "LiveMansion: The Movie" are also being deployed on the six other Web sites in HandHeld's network of Web properties, including

Putfile.com™,

Holylemon.com™,

UnOriginal.co.uk™,

YourDailyMedia.com™,

FunMansion.com™ and

ZVUE.com™.

HandHeld Entertainment also plans to reveal in early June an exclusive character role for "LiveMansion: The Movie" and will allow visitors to its Web sites to create an additional character for the film by submitting audition videos, much like "LiveMansion: The Movie" has already accomplished with the characters "Famous" and "Wasted."

About Ckrush, Inc.

Ckrush is an innovative entertainment and interactive media group that seeks to capitalize on the global convergence of the traditional entertainment industry and the "participatory pop culture" revolution of online communities and digital technology. Ckrush produces feature films and other content and develops and maintains Web sites, including online communities, primarily geared towards young adults 18-34. Ckrush feature film productions include "Beer League," starring Artie Lange; "National Lampoon's TV the Movie," starring Steve O and Wee Man of "Jackass" fame; and "National Lampoon's Pledge This," starring Paris Hilton. Ckrush's LiveMansion.com (www.livemansion.com) is a fully interactive social network. Ckrush recently acquired the businesses of Trisoft Media and AudioStreet consisting of Website design, development, hosting, advertising and media services and the online communities Audiostreet.net and Mixstreet.net. For additional information, please visit www.ckrush.net.

About HandHeld Entertainment, Inc.

HandHeld Entertainment (NASDAQ: ZVUE) is a global digital entertainment company. Its network of Web sites (Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com and ZVUE.com) now houses more than 500,000 user-generated and premium videos in total - videos available for purchase or free viewing. Its ZVUE personal media players are mass-market priced and currently available for purchase online and in more than 2,200 Wal-Mart stores throughout the U.S. For more information, visit www.hheld.com.

HandHeld Entertainment, Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com, ZVUE.com and ZVUE are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of various factors including the ability of the company to successfully commercialize its new technologies as well as risk factors set forth from time to time in HandHeld Entertainment's filings with the United States Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K and other reports filed by the company with the SEC. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements.

Source: Business Wire

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