Advertising.Com Atop comScore Media Metrix's Ranking of Online Consumer Reach for Third Consecutive Year
Posted on: Thursday, 31 May 2007, 09:00 CDT
Advertising.com Inc., a wholly owned subsidiary of AOL LLC, announced today that comScore Media Metrix has ranked the company's display advertising network as the number one source of online consumer reach for the 36th consecutive month.
In April 2007, ads served across the Advertising.com display network reached 88% of U.S. online consumers or 156,037,000 unique visitors. This reach surpasses all other entities measured by comScore Media Metrix, including those within its top property, ad-supported property and ad network rankings.
Network Unique Visitors Percent Reach ------- --------------- ------------- Advertising.com 156,037,000 87.6% ValueClick 132,000,000 74.1% Tribal Fusion 116,051,000 65.2% Casale Media Network 115,617,000 64.9% Blue Lithium 111,195,000 62.4% Traffic Marketplace 107,788,000 60.5% Specific Media 104,148,000 58.5%
"Advertising.com has long been the network leader in display advertising, as evidenced not only by our reach but also by our continued growth and success," said Lynda Clarizio, president of Advertising.com. "With the recent acquisition of Third Screen Media, and, in 2006, Lightningcast, our reach has grown even further to include mobile and video platforms. Whatever device, format or solution is next, look to Advertising.com to lead the way."
The Advertising.com network is also a leading source of international reach among advertising networks according to comScore Media Metrix April 2007 data:
Country Unique Visitors Percent Reach Rank by Unique Visitors vs. Alternative Networks ------- --------------- ------------- ------------------------ United Kingdom 27,489,000 88.2% 1 Germany 17,795,000 54.6% 1 France 12,885,000 50.8% 1 Spain* 8,068,000 59.2% N/A Sweden* 3,893,000 74.0% N/A Denmark* 2,066,000 67.9% N/A Norway* 1,827,000 69.7% N/A *Advertising.com is the only network measured by comScore Media Metrix in Spain, Denmark, Sweden and Norway.
"Advertising.com is breaking new ground across the world," said Brendan Condon, managing director of Advertising.com International. "We recently launched operations in Japan and are growing throughout Europe. We look forward to expanding our industry-leading reach to these emerging markets."
About Advertising.com
Advertising.com, a wholly owned subsidiary of AOL LLC, is a global online advertising services company. The company offers a fully integrated suite of online advertising solutions, including display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions are powered by Advertising.com's award-winning optimization technology and industry-leading third-party display advertising network, which reaches more unique visitors each month than any other online property.
About comScore Media Metrix
comScore Media Metrix, a division of comScore Inc., provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix continues the tradition of quality and innovation established by its Media Metrix syndicated Internet ratings -- long used by financial analysts, advertising agencies, publishers and marketers -- while drawing upon comScore's advanced technologies to address important new industry requirements. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
Contact: Shannon Martin 410.244.1370 x11197 Contact via http://www.marketwire.com/mw/emailprcntct?id=B3DDC955DC97C1E2
SOURCE: Advertising.com
Source: MARKET WIRE
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