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Itaas Adds Buzztime Entertainment to the Istart Application Developer Program; Itaas Development Support Will Enable Buzztime to Test and Launch New Software to the Cable TV Industry

Posted on: Wednesday, 20 October 2004, 08:00 CDT

itaas, the premier provider of iTV services and tools in the digital cable television industry, announced today that Buzztime Entertainment Inc., the Play-Along Television(TM) community and a subsidiary of NTN Communications, Inc. (AMEX: NTN), has joined the istart Application Developer Program. The Program is designed to aid software developers in testing and integrating applications with digital cable set-top boxes--all necessary steps in adding and updating application software in cable systems.

"Buzztime Entertainment's multiplayer game technology has proven itself in the marketplace with several successful deployments with cable and satellite partners. The addition of Buzztime to the itaas istart application development program is indicative of their goal of shipping only quality software in the shortest timeframe," said Vibha Rustagi, president and CEO of itaas, Inc.

"As we look to further distribute the Buzztime(R) Channel on digital cable systems, itaas' resources will help us stay current with the numerous versions of digital cable set-top box software," said Tyrone Lam, president and COO of Buzztime Entertainment. "Partnering with itaas makes us more efficient and enables us to spend more time on the creative aspect of producing great games for the entire family."

itaas' istart program provides developers with tools and professional support designed to help speed the integration of applications and services with SARA (Scientific-Atlanta Resident Application), the PowerTV(R) Operating System, and the Scientific-Atlanta(R) Explorer(R) digital set-top box platform. Scientific-Atlanta, Explorer, and PowerTV are registered trademarks of Scientific-Atlanta, Inc.

About itaas, inc.

itaas is the premier provider of iTV services and products in the digital cable TV industry, serving MSOs, set-top box and CE manufacturers, application and content developers, middleware and OS providers. itaas' end-to-end expertise with digital networks, from set-top clients to headend servers, help customers deploy innovative services, on accelerated schedules. itaas offers the flexibility of a comprehensive portfolio of services, including: system architecture and design, software development and integration, application certification, along with a full-service lab and testing facility. itaas' istart program provides the tools and support for STB client application developers. itaas' ECS tool provides MSOs with a VOD management solution that delivers comprehensive analytical data. Leading broadband companies depend on itaas for innovative solutions to complex digital cable TV challenges. Visit itaas on the Web at www.itaas.com or call 770-368-4024.

About Buzztime Entertainment

Buzztime Entertainment, Inc., a subsidiary of NTN Communications, Inc. (AMEX: NTN), is the developer and distributor of Play-Along Television(TM) technology and programming. Buzztime Entertainment, Inc. develops Buzztime(R), the Play-Along Television community for multiplayer games and competitions on digital cable featuring six channels of trivia games for players of all interests and ability levels. Buzztime's trivia and play-along sports games have been available to millions of players in restaurants and sports bars via the NTN Network for almost 20 years. The company owns one of the world's largest databases of iTV trivia and operates an interactive broadcast studio where it produces multiplayer trivia game shows, live sports prediction games - such as QB1(R) Predict the Play(R) football - popular arcade and classic games as well as live viewer polling across iTV, mobile and PC platforms. Buzztime Entertainment has agreements with NTN Communications, Inc., Media General, Inc., Liberate Technologies, ICTV, Airborne Entertainment, Digeo Inc. and the National Football League. Buzztime Entertainment Inc.'s interactive television studio and broadcast operations center are headquartered in Carlsbad, California. The company website is located at www.buzztime.com.

Source: Business Wire

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