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MediaBank, LLC Acquires Datatech Software Corporation

Posted on: Wednesday, 6 June 2007, 12:00 CDT

MediaBank, LLC, a provider to the advertising industry of integrated procurement technology for digital media and advanced cross-platform analytics solutions, has acquired Datatech Software Corporation, a leading provider of advertising software solutions for analog media. Based in Fort Lee, NJ, Datatech's software suite powers many of the leading global media buying and advertising agencies.

For more than two decades, Datatech has focused on providing fully integrated software applications to the advertising industry. Its flagship product is used by some of the world's best-known advertising agencies and in-house media departments, and allows users to plan, manage, and reconcile media buys in an enterprise-wide environment. Datatech's software includes comprehensive modules for network, spot, print, and direct response media, as well as integrated production and accounting functionality. The company pairs its superior technology platform with world-class customer support.

"Datatech's experience and exceptional client base makes them a perfect fit with MediaBank's digital media technology platform," said Anne Marie Checcone, Vice President of Operations of MediaBank. "Our combined product offering will constitute an unparalleled portfolio in the advertising operations marketplace, integrating both digital and analog media under one technology platform, and offering advanced and predictive analytics across the multi-medium database."

"MediaBank is a fantastic partner for us," said Ron Levy, Senior Vice President of Datatech. "Their innovative technology platform, full data warehousing capabilities, advanced analytics expertise, and solid foundation will benefit our clients and help take our product suite to the next level."

MediaBank and Datatech will announce additional developments over the next several months designed to allow its clients to make better decisions, spend their money more effectively, and utilize real-time cross-platform analytics to enhance their day-to-day decision-making and workflow. Included in these offerings will be an integrated data hosting, data processing and data management solution.

About MediaBank, LLC

Privately-held Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented acquisition of media across all analog and digital channels through a single interface. MediaBank's comprehensive approach empowers agencies with superior buying, workflow management and business intelligence tools. For more information on MediaBank, visit: www.mbxg.com.

About Datatech Software Corporation

Fort Lee, NJ-based Datatech Software Corporation, founded in 1980, is a leading provider of advertising software and service solutions. Its flagship product manages its clients' network, spot, print, direct response and production requirements. The product is in use by numerous agencies, media buying services and advertisers across the United States. For more information on Datatech, visit: www.dtsoft.com.

Source: Business Wire

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