Take a Look at Proven Strategies for 3G & Broadband Mobile Data Services & Applications

Research and Markets (http://www.researchandmarkets.com/reports/c59547) has announced the addition of “Proven Strategies for 3G & Broadband Mobile Data Services & Applications – Volume I” to their offering.

This study provides a behind the scenes perspective on the wireless data services experience from mature markets. The study identifies key success factors leading to the current data ARPU rates of over 20% in these markets. Though experiences are highlighted from different regions, the focus is the South Korean market.

The study is split into two volumes, and it examines the techniques used, the outcome achieved, and some of the lessons learned from these experiences in spearheading wireless data through the following aspects:

VOLUME I: 3G data services – Lessons from mature markets

Mature market drivers for 3G services, including characteristics that drive success

A look beyond 3G, WiFi, WiMax, mobile broadcasting, future trends toward convergence of services and networks

The overall launch strategy for data services current and forward looking

Services driving usage, and retaining high value customers

The impact of multimedia services on network resources

Pricing strategies and models

A high level study of multimedia video services

An overview of some of the most popular services

Companies Mentioned:

-Cyworld -J-Phone -KT Freetel (KTF) -LG Electronics -LG Telecom (LGT) -KDDI -NEC -Media FLO -Motorola -Nokia -NTT DoCoMo -Qualcomm -SK Telecom (SKT) -Sony Ericsson -Sprint -Verizon -Vodafone

For more information, visit http://www.researchandmarkets.com/reports/c59547