Take a Look at Proven Strategies for 3G & Broadband Mobile Data Services & Applications
Posted on: Wednesday, 13 June 2007, 06:01 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c59547) has announced the addition of "Proven Strategies for 3G & Broadband Mobile Data Services & Applications - Volume I" to their offering.
This study provides a behind the scenes perspective on the wireless data services experience from mature markets. The study identifies key success factors leading to the current data ARPU rates of over 20% in these markets. Though experiences are highlighted from different regions, the focus is the South Korean market.
The study is split into two volumes, and it examines the techniques used, the outcome achieved, and some of the lessons learned from these experiences in spearheading wireless data through the following aspects:
VOLUME I: 3G data services - Lessons from mature markets
Mature market drivers for 3G services, including characteristics that drive success
A look beyond 3G, WiFi, WiMax, mobile broadcasting, future trends toward convergence of services and networks
The overall launch strategy for data services current and forward looking
Services driving usage, and retaining high value customers
The impact of multimedia services on network resources
Pricing strategies and models
A high level study of multimedia video services
An overview of some of the most popular services
Companies Mentioned:
-Cyworld -J-Phone -KT Freetel (KTF) -LG Electronics -LG Telecom (LGT) -KDDI -NEC -Media FLO -Motorola -Nokia -NTT DoCoMo -Qualcomm -SK Telecom (SKT) -Sony Ericsson -Sprint -Verizon -Vodafone
For more information, visit http://www.researchandmarkets.com/reports/c59547
Source: Business Wire
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