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SIVOO.Com Secures Exclusive Access to Popular and New Release Bollywood Films and Music Videos

Posted on: Friday, 15 June 2007, 09:18 CDT

PHILADELPHIA, June 15 /PRNewswire-FirstCall/ -- SIVOO Holdings, Inc. , operator of the first Internet TV network of multicultural on- demand entertainment programming, today announced new business agreements with Opus Media Ltd., the largest South Asian content IP rights aggregator, and Madhu Entertainment and Media Pvt. Ltd., a top producer and distributor of Indian-language content, including the latest Bollywood films from India.

"SIVOO already has an impressive library of Bollywood films, but through these new business agreements, we can provide our viewers with access to films that aren't available anywhere else on the Web," said Burhan Fatah, SIVOO's founder and chief executive officer. "SIVOO.com has quickly become a premier destination for Indian entertainment online, offering the best of Bollywood on-demand."

SIVOO to Add Over 300 Bollywood Films and 1,500 Music Videos from India As part of a new business agreement, Opus Media will provide SIVOO with more than 300 films and 1,500 music videos from India & Pakistan that will be added to the SIVOO Internet TV Network as a co-branded Bollywood.TV channel. The agreement includes 83 exclusive Bollywood films that are not currently available on any other Web site. Many of the movies will offer English sub- titles to allow for a wider audience to enjoy SIVOO's Indian entertainment programming. In addition, Opus Media will provide SIVOO with Indian regional language (Tamil/Kannada/Marathi) full-feature films, Pakistani stage plays as well as five special awards shows straight from Bollywood.

In addition, Madhu Entertainment and Media Pvt. Ltd. will provide SIVOO with popular Bollywood films in both Hindi and Gujarati as part of a multi- year agreement. Hindi titles, such as "Ek Baar Mooskura Do" and "We R Friends," as well as Gujarati films "MahiSagaar Ne Aare" and "Sonbai Ni Chundadi," are just some of the 50 films that will become available on SIVOO.com.

For more information or to experience SIVOO, please visit: http://www.sivoo.com/.

About SIVOO

Founded in 2000, SIVOO Holdings, Inc. operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 22,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA. For more information, please visit http://www.sivoo.com/.

SIVOO is a trademark of SIVOO Holdings, Inc. All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes,""expects,""may,""should,""seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward- looking statements.

Media Contact: Investor Contact: Jessica Grutkowski Amy Glynn Euro RSCG Magnet for SIVOO Cameron Associates for SIVOO 212-367-6804 212-554-5464 sivoopr@eurorscg.com amy@cameronassoc.com

SIVOO Holdings, Inc.

CONTACT: Media, Jessica Grutkowski of Euro RSCG Magnet for SIVOO,+1-212-367-6804 or sivoopr@eurorscg.com; or Investors, Amy Glynn of CameronAssociates for SIVOO, +1-212-554-5464, amy@cameronassoc.com

Web site: http://www.sivoo.com/

Source: PRNewswire-FirstCall

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