OTTO Digital's Jonathan Mendez to Present at Search Engine Strategies Latino Conference and Expo 2007
Posted on: Tuesday, 19 June 2007, 06:00 CDT
OTTO Digital, the leading digital media optimization agency, today announced that Jonathan Mendez, the company's chief strategy officer and author to the widely read blog www.optimizeandprophesize.com, will be speaking on a panel at Search Engine Strategies Latino Conference and Expo 2007. The event, which is the premier search engine marketing and search engine optimization conference for companies seeking to reach and influence U.S. Latinos -- the fastest growing demographic online -- takes place today at the Intercontinental Miami.
As part of the panel, "Targeting Spanish/Portuguese Search Ads by Demographics & Behavior," Jonathan Mendez will provide expert opinion on leveraging Offermatica's multivariate testing and behavioral targeting to increase the effectiveness of search advertising aimed at the U.S. Latino market. He will also offer several examples of groundbreaking and counterintuitive strategies and tactics used by OTTO Digital's clients to improve their return on investment in search advertising. The session is scheduled to take place today from 1:45 p.m. - 3:00 p.m. and will explore search profiling and the multiple customs, values, and attitudes that make up the diverse and exciting Latino market.
About OTTO Digital
OTTO Digital provides strategy and execution for real-time campaign-based optimization. Using segmentation, personalization, and targeting, OTTO's strategies leverage the power of Offermatica's industry leading optimization tool to deliver relevancy and engagement. OTTO's core focus is delivering contextual relevance to users. This results in measured increases in conversion, return on investment, and brand value. OTTO already counts some of the Internet's leading advertisers and brands among its select group of clients. For more information, visit www.ottodigital.com.
About Offermatica
Offermatica is the leading provider of software to test, measure, and optimize online marketing and advertising campaigns. The company's software enables marketers and advertisers to quickly test online content to increase sales and leads, reduce customer acquisition costs, and improve customer interactions.
Companies like CNET, Bluefly, and VeriSign have dramatically increased the ROI from their websites, online ads, email campaigns, and search listings with Offermatica's on-demand testing and optimization services. The company is privately held with funding from Accel Partners, Baker Capital, and Meritech Capital Partners. For more information, visit www.offermatica.com. For press inquiries, please contact Stephanie Yang at (415) 593-9431.
Contacts: Stephanie Yang Offermatica (415) 593-9431 Email Contact
SOURCE: Offermatica
Source: MARKET WIRE
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