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MySpace Video and Sony Pictures Television Launch the Minisode Network

Posted on: Tuesday, 19 June 2007, 09:00 CDT

MySpace today announced the exclusive debut of The Minisode Network, a selection of episodes from hit TV shows from the Sony Pictures Television library that have been pared down for the Internet audience. Each minisode is three to five minutes in length, and retains the full story arc of the original episode. Starting today, MySpace Video users can watch minisodes from each series at http://www.myspace.com/minisodenetwork.

"Now MySpace users can discover classic TV shows in a stylized, modern format," said Chris DeWolfe, CEO of MySpace. "Teaming with Sony to debut The Minisode Network exclusively on MySpace gives our millions of users yet another reason to make MySpace Video a daily destination."

The Minisode Network will launch with three episodes each from 15 classic series: "Partridge Family,""Starsky & Hutch,""TJ Hooker,""Charlie's Angels,""Diff'rent Strokes,""Facts of Life,""Silver Spoons,""Who's the Boss?,""What's Happening!!,""Dilbert,""Sheena,""Fantasy Island,""Police Woman,""VIP" and "Ricki Lake." New minisodes will be added weekly with more than 500 episodes available by the end of the year.

"We are thrilled to be launching The Minisode Network, which will bring some of America's favorite television shows to a whole new audience in an interesting new format that's perfect for digital platforms," said Steve Mosko, President, Sony Pictures Television. "We've come up with an innovative formula to create quality short-form programming, showcasing the best of our extensive library."

Honda has signed on as The Minisode Network's exclusive launch sponsor, featuring their bite-sized wonder, the new Fit car. In addition to placement on the main page, and in keeping with the unique, brief structure of the minisodes, Honda will present a 3 second billboard and a 5 second mini-mercial at the top of each episode. Honda will be the sole sponsor of The Minisode Network for its initial exclusive run on MySpace.

MySpace Video's announcement to debut The Minisode Network is the latest in a series of announcements of upcoming product and content developments, including a branded channels section featuring premium content from top news and lifestyle brands. Other recent announcements include MySpace's exclusive partnership with Mark Burnett for a new political reality show, INDEPENDENT; Michael Eisner's Vuguru to air "Prom Queen"; and the launch of dedicated film trailer community, Trailer Park.

About MySpace.com

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(a), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Canada, Netherlands, New Zealand, and Latin America.

(a) Among the top 2000 domains comScore Media Metrix, May 2007. For more information on comScore Networks, please go to http://www.comscore.com.

About Sony Pictures Television

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony BMG and for iN DEMAND's high-definition channel Mojo, and is part owner of national media sales company ITN Networks, Inc. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.

Source: Business Wire

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