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Captivate Network Expands Real Estate Footprint Across North America

Posted on: Tuesday, 19 June 2007, 09:00 CDT

WESTFORD, Mass., June 19 /PRNewswire-FirstCall/ -- Captivate Network, the digital at-work news and entertainment network, today announced that, through its ever expanding real estate partnerships, the network can be found on more than 7,800 screens in 779 buildings across North America. With this growth, Captivate added over 71 million square feet of property to its North American portfolio and continues to be the amenity of choice for premier office towers. Captivate remains an ideal solution for buildings seeking to stay on the cutting edge of digital media technology.

"Captivate has been a strong partner to premier real estate companies for over a decade, mainly because of the value we create for their buildings and their tenants. Captivate's programming, which is supplied by over 40 major media outlets, is designed to address the diverse audiences represented by the tenants of these buildings. The diversity of programming is critical, because our clients are all about tenant satisfaction," said Mike DiFranza, president and general manager for Captivate. "We will continue to partner with real estate property owners like the Durst Organization, Crescent Real Estate Equities, Ltd., Boston Properties and Brookfield to create value based solutions that satisfy the property owners and their tenants' needs."

Captivate provides a competitive advantage to real estate companies by helping them to attract and retain quality tenants. The network is designed to seamlessly integrate into a building portfolio in order to streamline tenant interaction.

Captivate has installed 148 new buildings across North America and added over 1,200 screens to its network since January 2006. Captivate has experienced significant growth in high traffic markets, such as New York, in which Captivate was added to the new "green" Durst building at One Bryant Park. Additional new properties include Tishman in Chicago, New York, Los Angeles, San Francisco, San Jose and Seattle; Commonwealth in Denver; Maguire in Los Angeles; Newmark, SL Green and Shorenstein in New York; Brandywine in Philadelphia; Pembroke and Berkeley Management in Boston; and Bentall and GWL in Toronto, Vancouver and Calgary.

The network delivers national and local news, stock updates, weather reports, sports scores and entertainment updates from leading providers including USA TODAY, Canadian Press, Associated Press, The Washington Post, WIRED, CNN, CNN Money and Citysearch, among others.

Some Captivate advertisers include Franklin Templeton, Lexus, Samsung, Mazda, American Airlines, Amtrak, AT&T, Avis, Blackberry, Toyota, BMW, Expedia, Travelocity, FedEx, Johnston & Johnston, Discovery Channel, Verizon, Audi, Amtrak and Canon. Captivate is seen in Atlanta, Boston, Calgary, Chicago, Columbia, Dallas/Fort Worth, Denver, Hartford, Houston, Los Angeles, Memphis, Miami, Minneapolis, New York, Philadelphia, Phoenix, San Francisco/San Jose, Seattle, Toronto, Vancouver and Washington, DC.

About Captivate Network

Captivate Network (http://www.captivate.com/), is the North American news and entertainment network that delivers quality programming and advertising to a highly desirable and targeted audience during the workday, when they are making business and personal buying decisions. Captivate is one of the most effective advertising vehicles available, earning a high 37% average ad recall, according to Millward Brown studies*. Captivate's network is seen in a distraction-free viewing environment, on wireless flat-panel television screens in the elevators of premier office towers across North America. Currently, Captivate is seen on over 7,600 screens, delivering more than 50 million impressions per month. Headquartered in Massachusetts with offices throughout North America, Captivate Network is a Gannett company.

Gannett Co., Inc. is a leading international news and information company that publishes 90 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

Captivate Network

CONTACT: Tennille Lipson of Captivate US, +1-978-845-5018, orTLipson@captivate.com, or Harris Korn of Captivate Canada,+1-416-861-8319 ext 274, or HKorn@captivate.com, or Denise Welch of DottedLine Communications, +1-617-269-5969, or denise@dottedlinecomm.com, forCaptivate Network

Web site: http://www.captivate.com/

Source: PRNewswire-FirstCall

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