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Social Search Vs. Social Networking -- Searchles(R) Bridges the Gap

Posted on: Wednesday, 20 June 2007, 12:00 CDT

WASHINGTON, June 20 /PRNewswire/ -- Searchles(R) (http://www.searchles.com/ ) -- the intelligent social search platform that gets smarter every time you use it -- just launched several new features that combine the user-interactions of social networking sites with all the advantages of an integrated social search. These new features highlight the top rated content and further enable discussion within a user's circle of groups and friends -- strengthening the social networking of Searchles users. The resulting increased exchange of content/knowledge within a user's circle will also boost the efficiency of the social search engine users have built from the ground up through their activity on Searchles.

"While there are many different venues on the web on which to view your personalized social profile and connect with others, they are all missing the essential core of a social networking site -- a fully integrated social search," said Elias Shams, CEO of Searchles. "Such a search is built by a pool of trusted users who represent a widening array of knowledge and interests which you can easily tap into as you expand your social circle on our site and take advantage of our new my!Searchles features."

Here are the fundamental advantages that give Searchles a unique niche in the social networking world:

-- A robust built-in integrated social search engine enabling the users to find and friend others based on their interest by reviewing their postings, tag cloud (auto-generated based on postings), group membership, etc. Users are not merely listing out their interests next to their name; they are actively showing you their interests by posting the relevant content on our site. -- The user-controlled group functionality enabling you to invite or reject other users as you wish based on their postings or your interactions. -- Searchles Live!, gives you a snapshot of what's happening within your circle of friends and groups -- posting, commenting, messaging, rating, video channels, etc. It facilitates discussion and increases social interaction on Searchles as you comment back and forth with others.

A more personalized view of the my!Searchles page will allow users to strengthen their connections with fellow Searchles users -- associations based on common or conflicting interests through the content a user posts and rates. These connections will serve not only to increase the exchange of relevant content and to open the lines of communication between users, but will also -- as content is tagged, rated, and shared -- lead to a continual increase in the efficiency of the social search platform.

About Searchles

[Search + Circles =] Searchles is a highly scaleable "social search" platform that showcases expertise, enables collaboration with peers and instantly captures it in searchable knowledge indexes. The platform is a hybrid, combining aspects of "social bookmarking" and "social networking" technology with analytical "social search" capability to allow for network search.

Network search enables users to discover content with personalized filtering features that include tags and keywords, as well as the ability to apply these same filters to search all postings, groups, friends, or friends' friends based on each user's personal criteria. By analyzing the associations and patterns between trusted people, sources, tags and content, Searchles is able to deliver more precise results while suggesting relevant content and people as well.

The proprietary technology behind Searchles is an evolution of the search engine Dumbfind, developed by veteran search technologist and Searchles' founder and CTO Chris Seline. Both brands are wholly-owned by Searchles, Inc., a privately-held company based in Washington, D.C. backed by angel investors. http://www.searchles.com/

Searchles Media Contact: Natalya Yassmini, Searchles Inc +1.202.903.2413 nyassmini (at) searchles.com

Searchles

CONTACT: Natalya Yassmini of Searchles Inc, +1-202-903-2413,nyassmini (at) searchles.com

Web site: http://www.searchles.com/

Source: PRNewswire

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