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TargetX Helps Colleges Create Their Own Social Networks for Student Recruiting

Posted on: Monday, 25 June 2007, 12:03 CDT

Interactive recruiting firm TargetX is making it possible for colleges to host social networks that resemble MySpace or Facebook so prospective students can come together online. The new eXpressNet from TargetX will allow students to share content and build community with their future classmates.

"Recruiting students today is all about making connections," said TargetX CEO Brian Wm. Niles. "One of the best ways to do that is through social networking, but not huge public sites like YouTube or Facebook. The trend is smaller, more intimate sites where members share specific interests. Colleges can now take advantage of that trend with eXpressNet."

TargetX will build a private, branded social network with many of the features of the most popular sites. Colleges can invite prospects, current students, faculty and others associated with the school to join the network, where they can blog, craft profiles, and upload photos and videos.

The site will be designed by TargetX to reflect the school's colors and graphics -- a kind of brand extension, says Niles -- but it will also have a unique appeal for today's social networking generation. The school can decide how it wants the site to work -- everything from whether members are able to post videos to what questions they get asked when setting up their profiles.

In addition to providing all setup and design, TargetX will offer training and support, including tips on best practices for communicating with college-bound students. "We offer the unique experience and expertise of a team that understands college recruiting and interactive marketing," said Niles, who is a pioneer in the use of online tools to attract and recruit students.

"Successful recruiting comes down to making strong connections with students," Niles added. "eXpressNet may be the most powerful online tool yet for helping prospects feel like they're part of the college community even before they attend."

For more information, call 877-715-7474, or visit: http://www.targetx.com/network

About TargetX

TargetX is a leading provider of interactive recruiting solutions to higher education, helping 450 colleges recognize and repair the disconnect between the way they market themselves and the way today's students seek information.

The company offers communications planning, creative services and proprietary technology, including the most powerful email broadcasting and online chat tools in the industry.

Source: Business Wire

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