June 25, 2007
‘Gana Mi Casa’ – The First Spanish-Language Made-for-Broadband Home Improvement Series – Launches on Yahoo! Telemundo
MIAMI, June 25 /PRNewswire-FirstCall/ -- "Gana Mi Casa" (My House Wins), a six-week made-for-broadband home improvement series, launches today on Yahoo! Telemundo at http://www.yahootelemundo.com/ganamicasa. This first ever Spanish-language online home improvement series promises to leave viewers wanting more as each home improvement segment ends in a cliffhanger and engages viewers in the makeover process.
The series will follow a different family each week, in daily two to five minute video segments, as they are rewarded with a free room makeover. Produced by Promofilm and hosted by Humberto Carrera and Karla Gomez, the series will include the following exclusive interactive content:
-- Bonus Video (bloopers/behind-the-scenes and move makeover tips) -- Photo Galleries (before and after photos and behind the scenes shots) -- Yahoo! Telemundo Respuestas (Yahoo! Answers in Spanish) -- Polls (online surveys related to the series) -- "Yahoo! Telemundo Grupos" (Yahoo! Message Boards in Spanish) -- Text Recaps and Synopsis of "Gana Mi Casa"
As an added value to viewers, leading automaker GMC, the online series sponsor, will also promote their existing sweepstakes on the "Gana Mi Casa" site. The sweepstakes will run through the end of the year in both English and Spanish. One lucky winner will be awarded a grand prize consisting of a GMC vehicle and a $10,000 gift card from a home improvement retailer.
The six U.S. Hispanic families who will be featured on "Gana Mi Casa" run the gamut from a Mexican-American single mother whose kitchen needs a complete revamp to a Venezuelan born couple who just want to give their family room a new look.
About Yahoo! Telemundo:
Yahoo! Telemundo (http://yahootelemundo.com/) is a commercial venture between Telemundo Communications Group, Inc., a unit GE's NBC Universal, and Yahoo! Inc. By bringing together Yahoo!'s leading technology, Internet tools and services with the online assets and original television content of Telemundo, Yahoo! Telemundo connects U.S. Hispanics to their passions, their communities and the world's knowledge.
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic households in 142 markets through its 16 owned-and-operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.
Web site: http://www.yahootelemundo.com/http://www.yahootelemundo.com/ganamicasa