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YP Corp. And LiveDeal.Com Unveil First Integrated Yellow Pages/Classifieds Solution: Premium Yellow Pages Stores

Posted on: Wednesday, 27 June 2007, 09:00 CDT

YP Corp. (OTCBB:YPNT), a leading provider of local Internet Yellow Pages and classifieds, unveiled today that it will begin offering a Yellow Pages Premium Store Program for yellow page advertisers on its LiveDeal.com site. This is the first co-developed product between LiveDeal.com and YP Corp. since YP Corp acquired LiveDeal in June. The new solution virtually eliminates the traditional separation of classifieds and yellow page advertising, and delivers a highly competitive value to small and medium business by bundling two offline media solutions into a single lower cost advertising package.

Priced at $39.95 a month for most categories, the Yellow Pages Premium Program enables businesses to post merchandise and services in LiveDeal's online classifieds marketplace. LiveDeal's Yellow Pages Premium Store owners receive the benefit of having their products and services categorized as "premium listings" in LiveDeal's classifieds marketplace, which means they are posted above LiveDeal's free classifieds listings.

"YP Corp and LiveDeal's mission are to be the 'go to' destinations on the Web for finding goods and services locally," said Dan Coury, CEO of YP Corp. "We are excited to be the first online site to fuse relevant yellow pages and classifieds listings into one solution and help our users find the things they are looking for faster. That's what YP Corp and LiveDeal are all about -- helping buyers and sellers in local communities connect with one another quickly and effortlessly."

Yellow Pages Premium Store owners can have their listings personalized with a company or store logo and include contact information such as phone number, business hours, maps, and link to the businesses' Web site. The Classifieds-Yellow Pages accounts will also include bulk upload capabilities to upload multiple listings for a single merchant.

YP Corp. and LiveDeal.com intend to market this program aggressively to its current customers and through its co-brand and channel partners. Companies can open a Yellow Pages Premium Store at no charge for the first 30 days.

About YP Corp. and LiveDeal

YP Corp. is America's Local Online Yellow Pages(TM) and offers businesses a simple and affordable way of creating a web presence and marketing their products and services to local audiences online. The Company offers an Internet Advertising Package which provides advertisers preferred placement in yellow page search results and their own Mini Webpage(TM) where they can provide potential customers with details about their products and services.

LiveDeal is a leader in the local online classifieds and yellow pages market with millions of goods and services listed for sale, in every city and zip code across the U.S. Buyers and sellers come together through the vast LiveDeal.com marketplace, which is ideal for finding and listing business services as well as such items as automobiles, furniture, appliances, real estate and more. LiveDeal is also the perfect place for sellers seeking to place pets in loving homes and for buyers to find the pet of their dreams. LiveDeal has also joined forces with Pets 911 to increase pet adoptions from shelters. LiveDeal partners with online and offline media to quickly and cost effectively power their classifieds and yellow pages via its dynamic LiveDeal classifieds platform. LiveDeal was founded in 2003 by Rajesh Navar, an original member of eBay's engineering team, with executives from other pioneering Internet companies. As part of its global expansion, LiveDeal recently launched LiveDeal Canada (livedeal.ca) in partnership with Torstar Corporation and Gesca Ltd. For more information about LiveDeal, see www.livedeal.com.

Forward-Looking and Cautionary Statements

This press release may contain statements that constitute "forward-looking statements," which are often characterized by the terms "may,""believes,""projects,""expects," or "anticipates," and do not reflect historical facts. Forward-looking statements involve risks, uncertainties and other factors that may cause actual results, performance or achievements of YP Corp. and its subsidiary to be materially different from those expressed or implied by such forward-looking statements. Specific forward-looking statements contained in this press release include, but are not limited to, the Company's (i) belief that it can create the most comprehensive online local classifieds and Yellow Pages marketplaces available and the most powerful solution on the market to find and advertise available goods and services in local communities throughout the U.S. and (ii) expectation that it will become the first company to fuse relevant Yellow Pages and classifieds listings into a powerful, fast growing online local search marketplace helping buyers and sellers in local communities connect with one another quickly and effortlessly.

Factors that may affect forward-looking statements and the Company's business generally include but are not limited to (i) the risk factors and cautionary statements described in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2006; (ii) other factors or statements described in the Company's other filings with the U.S. Securities and Exchange Commission, including its most recent Quarterly Report on Form 10-Q; and (iii) other factors that YP Corp. is currently unable to identify or quantify, but that may exist in the future.

Forward-looking statements speak only as of the date on which the statement was made. YP Corp. does not undertake and specifically declines any obligation to update any forward-looking statements.

Source: Business Wire

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