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Infinium Labs, Sun Microsystems to Deliver Games On-Demand to the Living Room

Posted on: Thursday, 28 October 2004, 09:00 CDT

Infinium Labs (OTCBB:IFLB) and Sun Microsystems (Nasdaq:SUNW) have announced plans to create a network and infrastructure that streams content for Infinium's flagship Phantom Game Service(TM), direct to the living room. The Phantom Game Service will be built upon a scalable, cost-effective and highly secure solution that harnesses the power of the network, allowing consumers access to a huge library of PC games on-demand.

Infinium Labs chose to work with Sun's Game Technologies Group after evaluating the offerings of several undisclosed providers in the space.

"The Game Technologies Group's understanding of online gaming, along with the broad-based expertise of the company in delivering content and services over networks, makes Sun an ideal partner for us," said Kevin Bachus, president, Infinium Labs. "Sun's expertise in delivering content from back-end systems to the user will now become one of our biggest assets. We can focus on offering consumers choice, convenience and ease of use with our PC and Java-based game service."

Infinium Labs and Sun plan to deploy joint marketing programs that underscore their shared vision for the video game industry.

"Infinium's mission is in line with Sun's goal to leverage the network as a vehicle to make entertainment content, information and services ubiquitous for consumers, and we want to empower the company to make that happen in the video game arena," said Chris Melissinos, chief gaming officer at Sun Microsystems. "We're glad Infinium's direct to consumer model furthers our initiative to help developers using Java technology to distribute and sell their games to a wide audience."

Sun is providing architecture design and back-end infrastructure, as well as managed hosting services, as part of the overall solution. Sun's Java(TM) technology has been adopted by carriers, handset manufacturers and content companies that want to create and deploy advanced applications and innovative mobile data services. Java technology now powers more than 1.75 billion devices around the globe, including 579 million Java Powered phones, 600 million Java Card technology-enabled smart cards, set-top boxes, PDAs, printers, games and Web sites. Java technology and the online consumer marketplace Java.com let consumers enjoy the best the digital world has to offer, including games and puzzles, sports, chats, email, the arts, financial tools and much more.

Earlier this year, Infinium announced its support of the Java 2 Standard Edition Runtime Environment and Sun's game APIs, which will allow Java technology-based games to run on the Phantom service out of the box. The Phantom game service also supports PC games.

Infinium Labs plans to launch its Phantom Game Service in 2005.

About the Game Technologies Group

Sun's Game Technologies group is dedicated to the development of next-generation technologies that will allow game developers to do more with Java technology and reach more people than ever before. Sun brings its expertise in building highly scalable, reliable and serviceable online infrastructures to the video game industry, and eases the complexities of moving games online.

The Game Technologies Group works to develop solutions that leverage industry adopted standards for next-generation online games, simplifying the development process for multiple devices and the integration of those devices into one game framework. Sun leverages the momentum and strength of the Java platform to broaden game developers' reach across devices (i.e. PCs to mobile phones) by working with the open source community to build Java client technologies that leverage industry standards and allow those devices to communicate directly with Sun's game server architecture.

About Sun Microsystems, Inc.

Since its inception in 1982, a singular vision -- "The Network Is The Computer(TM)" -- has propelled Sun Microsystems, Inc. (Nasdaq:SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://sun.com.

About Infinium Labs

Based in Sarasota, Fla., Infinium Labs (OTCBB:IFLB) is in development on The Phantom Game Service, the first end-to-end, on-demand game service. Delivered over broadband, the Phantom Game Service will offer casual and avid gamers a broad library of titles, available anytime, day or night, from the comfort of their living room.

Infinium Labs is led by a management team with extensive experience in interactive media, entertainment, broadband services, technology and video games. For more information, please visit www.phantom.net.

Safe Harbor Statement

Certain statements included in this press release may constitute forward-looking statements. Actual results could differ materially from such statements expressed or implied herein as a result of a variety of factors including, but not limited to: the development of the Infinium Labs technology, the successful marketing and distribution of the Phantom Gaming System, acceptance by the market of Infinium Labs, products and technology, competition and timing of projects and trends in the gaming industry, as well as other factors expressed from time to time in filings Infinium Labs will make with the Securities and Exchange Commission (the "SEC"). As a result, this press release should be read in conjunction with periodic filings Infinium Labs makes with the SEC. The forward looking statements contained herein are made only as of the date of this press release, and Infinium Labs undertakes no obligation to publicly update such forward looking statements to reflect subsequent events or circumstances.

Sun, Sun Microsystems, the Sun logo, Java and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

Source: Business Wire

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