• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

BlueHornet Networks to Speak at Software Industry Conference

Posted on: Friday, 29 June 2007, 12:05 CDT

BlueHornet Networks, Inc., a leading provider of e-mail marketing solutions and subsidiary of Digital River, Inc. (NASDAQ:DRIV), today announced that the company will speak at the Software Industry Conference (SIC). The conference is being held July 12-14, 2007, at the Hyatt Regency Tech Center in Denver, Colo.

Chuck Davis, vice president of Digital River's BlueHornet business unit, is scheduled to address SIC attendees on Friday, July 14, at 4:30 p.m. in a presentation entitled, "E-mail as a Marketing Tool." He will discuss best practices for effective e-mail marketing.

"Today's e-mail technology offers many exciting ways organizations can extend their reach online," said Davis. "Never before have marketers had access to such an array of tools to effectively focus their messages and target specific audiences. However, there are a few important e-mail best practices marketers need to understand so they can execute successful campaigns."

The Software Industry Conference is a three-day event featuring informative and educational breakout sessions focusing on the software industry. SIC was first held in 1991 and has evolved into a world-leading shareware conference. For more information about SIC, please visit www.sic.org.

About BlueHornet Networks, Inc.

BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission-based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Source: Business Wire

More News in this Category