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1-800-FLOWERS.COM Launches .Mobi Site, Demonstrating Leadership in U.S. Retail Industry

Posted on: Thursday, 5 July 2007, 09:12 CDT

DUBLIN, Ireland and WASHINGTON, July 5 /PRNewswire/ -- From an early lead in Internet marketing in 1992 to its current storefront in virtual world Second Life(R), 1-800-FLOWERS.COM has long been an innovator in online retail marketing. Today, the company continues that tradition with its launch of 1800flowers.mobi.

1800flowers.mobi allows users to shop for flowers by a variety of occasion categories, including birthdays, anniversaries, get well and same-day delivery. If users have an existing account at http://www.1800flowers.com/, they can access it from the 1800flowers.mobi site; additionally, they can check an order's status directly from the .mobi site.

"As part of our commitment to ensure customers can reach us whenever and wherever they are, 'mobi-lizing' our web site makes perfect sense," said Christopher Barca, Director of Website Merchandising at 1-800-FLOWERS.COM. "Our .mobi site lets mobile customers see a wide variety of floral arrangements with the ability to access their accounts from a mobile phone."

"The .mobi Internet address is proving to be an ideal solution for mobile shoppers; they can now easily order arrangements, check existing orders and place new ones while on the road - anytime, day or night," said Neil Edwards, CEO of dotMobi.

The 1800flowers.mobi site was developed by New York-based Usablenet (http://www.usablenet.com/). Jason Taylor, Usablenet's VP of Mobile Products, said, "1-800-FLOWERS.COM uses the Usablenet mobile platform that creates output to the .mobi standards, which lead the industry for good mobile site design. In addition, the .mobi address - as in 1800FLOWERS.MOBI - is a sign for users to know that a site will work on their mobile phones."

To view 1-800-FLOWERS.COM's mobile site, please visit 1800flowers.mobi. About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the- go consumers can have confidence that an internet site or service will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit http://mtld.mobi/. Visit the dotMobi blog at http://blog.mobi/.

About 1-800-FLOWERS.COM(R)

For more than 30 years, 1-800-FLOWERS.COM Inc. - "Your Florist of Choice(R)" - has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800- FLOWERS.COM(R) offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growers(SM)." Customers can "call, click or come in" to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a week at 1-800-356-9377 or http://www.1800flowers.com/. Sales and Service Specialists are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness are guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home decor and children's gifts from Plow & Hearth(R) (1-800-627-1712 or http://www.plowandhearth.com/), Problem Solvers(R) (http://www.problemsolvers.com/), Wind & Weather(R) (http://www.windandweather.com/), Madison Place(R) (http://www.madisonplace.com/), HearthSong(R) (http://www.hearthsong.com/) and Magic Cabin(R) (http://www.magiccabin.com/); gourmet gifts including popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com/); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com/); premium chocolates and confections from Fannie May Confections Brands(R) (http://www.fanniemay.com/ and http://www.harrylondon.com/); gourmet foods from GreatFood.com(R) (http://www.greatfood.com/); wine gifts from Ambrosia.com (http://www.ambrosia.com/); gift baskets from 1-800- BASKETS.COM(R) (http://www.1800baskets.com/) and the BloomNet(R) international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ market under ticker symbol FLWS.

For more information, please contact: Vance Hedderel dotMobi +1-703-485-5563 vhedderel@mtld.mobi Todd Witkemper A&R Edelman for dotMobi +1-650-533-2317 todd.witkemper@edelman.com Yanique Woodall 1-800-FLOWERS.COM +1-516-237-6028 ywoodall@1800flowers.com

dotMobi (mTLD)

CONTACT: Vance Hedderel of dotMobi, +1-703-485-5563, orvhedderel@mtld.mobi, Yanique Woodall of 1-800-FLOWERS.COM, +1-516-237-6028, orywoodall@1800flowers.com, or Todd Witkemper of A&R Edelman, +1-650-533-2317,or todd.witkemper@edelman.com, for dotMobi

Web site: http://www.dotmobi.mobi/http://mtld.mobi/http://blog.mobi/http://www.1800flowers.com/http://www.usablenet.com/

Source: PRNewswire

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