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Fashion Week Forecast: New Fashionable Siemens Phone Will Be 'Talk' of the Town

Posted on: Tuesday, 2 September 2003, 06:00 CDT

NEW YORK, Sept. 2 /PRNewswire/ -- As the fashion and entertainment communities gather for one of the world's premier fashion events, the trend savvy will notice a hot new communications accessory in their midst -- the Siemens SL56 mobile phone. Siemens Mobile today announced its sponsorship of Mercedes-Benz Fashion Week and in conjunction with the event will debut the SL56 with its revolutionary sliding design. Mercedes-Benz Fashion Week runs from Sept. 12-19 at Bryant Park in New York City and approximately 40,000 people are expected to attend.

(Photo: http://www.newscom.com/cgi-bin/prnh/20030902/LATU033-a

http://www.newscom.com/cgi-bin/prnh/20030902/LATU033-b )

(Logo: http://www.newscom.com/cgi-bin/prnh/20021029/SILOGO )

Drawing its origins from a global network of inspired designers and fashion consultants, the SL56 phone is the newest mobile device for the fashion-conscious. The phone departs from the traditional candy bar and clamshell designs with a slider design that is eye-catching, small and easy- to-use. Users slide open the illuminated keypad to make calls, send basic text messages or compose more animated messages with sound and graphics.

Similar to the way a fashion designer looks to different influences for his or her creation, Siemens bases its designs on the latest trends and styles. Siemens works closely with Designafairs, one of the largest creative agencies in Europe, to provide innovative design concepts and input on how its mobile phones should look and feel. With more than 100 employees in Germany, China and the United States, Designafairs shapes Siemens' foundation of influence for creating communications devices and accessories that match people's lifestyles and tastes. Designers draw inspiration from materials, textiles, colors and shapes that will set the trends for the next five years and adapt these elements to all parts of the mobile phones.

"Mercedes-Benz Fashion Week is the perfect sponsorship fit for Siemens mobile phones," said Bernt Klein, senior vice president and general manager of the Mobile Phones unit, North America region, within Siemens Information and Communication Mobile LLC. "The fashion industry has a huge influence on our mobile phone design and this puts us right in the center of the action. The event is stylish, unique and trendy -- exactly like our products. Consumer electronics are becoming part of the fashion world and this is the perfect place to make our product debut."

As the official mobile phone sponsor of Mercedes-Benz Fashion Week, Siemens will have a significant presence through SL56 phone giveaways to models and the media, limited edition Siemens giveaways in VIP gift bags, and branded signage in the Bryant Park tents. Siemens is also a sponsor of the VOGUE and W Hotels kick-off party on Sept. 10 in Manhattan. Top supermodels, the fashion media and VIP guests will toast the start of Mercedes-Benz Fashion Week with the hot new Siemens SL56.

ABOUT THE SL56

The high-end SL56 mobile phone was created for consumers who care about personalization, style and trendy design without sacrificing simplicity or full mobile communication and entertainment capabilities. It features a titanium-colored case, a translucent keypad and a 4,096-color display that enables easy, vivid communication. Rich polyphonic sound, voice activated dialing, wireless Web access*, and the ability to beam ring tones, contacts and data files via an infrared port make the SL56 an invaluable resource for the man or woman on the move. The phone currently is available through Cingular Wireless for $249.99 with a two-year service agreement ( http://www.cingular.com/ ). The SL56 also will be available through AT&T Wireless in late September for $249.99 ( http://www.attwireless.com/ ).

ABOUT SIEMENS INFORMATION AND COMMUNICATION MOBILE

The Siemens Information and Communication Mobile Group (Siemens mobile) offers the complete range of mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, fashion accessory phones, wireless modules, mobile organizers and cordless phones as well as products for wireless home networks. The infrastructure portfolio includes GSM, GPRS and 3G mobile network technologies from base stations and switching systems to intelligent networks, e.g. for prepaid services. Mobile Applications cover end-to-end solutions for Messaging, Location Based Services or Mobile Payment. For fiscal 2002 (September 30), Siemens mobile recorded sales of EUR 11 billion and employed approximately 28,600 people worldwide. You can access further information about Siemens mobile on the Internet at http://www.my-siemens.com/us .

ABOUT SIEMENS AG

Siemens AG , headquartered in Munich, is a leading global electronics and engineering company. Siemens and its subsidiaries employ 426,000 people in 190 countries and reported worldwide sales of $77.8 billion in fiscal 2002 (10/1/01 - 9/30/02). The United States is Siemens' largest market in the world, with 11 of Siemens' worldwide businesses headquartered here and annual sales of $21.5 billion in fiscal 2002. The Siemens companies in the U.S. employ approximately 70,000 people in all 50 states and Puerto Rico. Corporate headquarters for Siemens' U.S. businesses are located in New York City. For more information: www.usa.siemens.com .

Any statements in this document that are not historical facts are forward- looking statements that involve risks and uncertainties; actual results may differ from the forward-looking statements. Siemens AG undertakes no obligation to publicly release the results of any revisions to these forward- looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Siemens is a trademark of Siemens AG. All other trademarks are the property of their respective owners.

* Feature availability depends on network configurations, signal strength, usage patterns, and subscription. Not available in all areas.