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Aurema Launches New Partner Program to Keep Pace With Global Demand, Expansion of Product Line

Posted on: Monday, 1 November 2004, 09:00 CST

ARMTech Workload Management Products for VMware and Citrix MetaFrame Optimization Enhance Solutions for Resellers

Aurema Inc., the leading provider of workload management solutions for server and desktop optimization, today announced the formalization and expansion of its reseller partner program, the Aurema Certified Reseller Network, designed to help global resellers and distributors meet increasing customer demand enterprise-wide workload management across their computing infrastructure.

The Aurema Reseller Network includes two partnership levels, Preferred Certified Resellers and Certified Resellers. All Aurema Reseller Network members complete extensive product, technical and sales enablement training and accreditation in Aurema's workload management solutions, including its flagship ARMTech for Citrix MetaFrame and ARMTech for VMware Server offerings. Preferred resellers and distributors offer Aurema's full ARMTech product line and related support services. Certified resellers represent select ARMTech products in their regions.

Based on their participation level, members of the Aurema Reseller Network receive a range of incentives and assistance from Aurema, including discount pricing structure, cooperative marketing programs and direct sales support.

"As customers move toward virtualization and utility computing, we must be able to provide them with complete solutions, including workload management," said Paul Ghostine, Co-founder and CEO of Emergent OnLine, an Aurema Preferred Certified partner. "Working with Aurema enables us to offer enterprise-wide, customer-driven, workload management solutions that facilitate consolidation and improve our customers' ROI across the full range of desktop and server environments, particularly in the key strategic markets of Citrix and VMware optimization."

"Aurema has built its success on a history of strong partnerships, from OEMs to resellers, and we are committed to continuing to grow the company by extending these relationships to deliver our workload management solutions to the broadest range of customers," said Mark Wright, President and CEO of Aurema. "Together with the continued expansion of our product line, the new and expanding Aurema Reseller Network program will help us to keep pace with the global demand for our products and benefit our partners with increased support and incentives."

Aurema is currently represented by more than 30 distributors and resellers in key global regions, including the US, Canada, Europe, Latin America and Asia. Its products are sold worldwide by IBM, Dell, and Fujitsu-Siemens. For more information on Aurema's partner program, visit http://www.aurema.com.au/partners/index.php.

About Aurema

Aurema Inc. is the leading provider of workload management solutions for server and desktop optimization. The company's flagship ARMTech product suite offers a cross-platform workload management solution that maximizes server utilization and improves application performance, to bring new levels of productivity, efficiency and accountability to on-demand and utility computing environments. Products within the suite provide enterprise-wide workload management solutions for such common computing requirements as VMware and Citrix MetaFrame optimization, server consolidation, SQL and Web Server application consolidation, desktop and workstation management, and usage reporting for management, monitoring, chargeback, and capacity planning. Licensed and resold by leading hardware and software vendors, including IBM, Sun, Citrix, and Microsoft, Aurema's workload management products and technologies are successfully deployed in thousands of installations worldwide. The company is headquartered in Cupertino, California. For more information, please visit www.aurema.com.

Source: Business Wire

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