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John Linss, Founder and CEO of CoreSpeed, LLC, Tells CIO Roundtable Forum That Social Computing Will Drive the Next Wave of Enterprise Technology Solutions

Posted on: Monday, 9 July 2007, 18:18 CDT

ATLANTA, July 9 /PRNewswire/ -- John Linss, Founder and CEO of CoreSpeed, LLC, told the assembled group of CIO's and other executives at the Paalam sponsored CIO Roundtable Forum luncheon, that community (social networking) technology is poised to become the new user interface for the Internet as well as for business. This is the future of the social computing phenomenon.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070709/CLM156 )

"Increasingly, organizations are recognizing that the traditional, linear way of viewing their enterprises limits their ability to leverage relationships that can add value," Linss said. "Multi-dimensional identity definitions and tagging incorporate both people and systems, so community solutions can expose and utilize several aspects of relationships - people to people, people to data, and data to data." Linss went on to explain that organizations must be very deliberate in their use of community within the Enterprise.

"For example, in a call center environment, most customer service representatives take their cues and scripts from the CRM system," Linss continued. "Unfortunately, it is impossible to address 100% of all issues in this manner due to the linear nature of such applications and the diminishing returns of scripting for less frequent topics." Linss said.

This means that representatives resort to anecdotal "relationship webs" of personal connections to identify and resolve issues. They ask John sitting next to them, who suggests Betty as a resource, who then recommends George. Sometimes they get the answer they need and sometimes not.

"With the advent of community for the enterprise, the organization experts can be discoverable within an Expert Hub. This is a social network with a business purpose, often incorporating access into enterprise systems, and providing a way to see the world through the expert's eyes," explained Linss. "Similarly, marketing, team, customer, and community hubs can be leveraged to accommodate and expose the actual dynamic and multi-dimensional enterprise relationship ecosystem," he added.

This is a significant departure from the systemic approach where relationships could only be viewed in a largely linear and static fashion. It is important to note that Linss mentioned that these hubs can be focused internally, externally, or as a hybrid and frequently can result in significant disintermediation of the supply chain.

Linss is a sought after business advisor and speaker on topics ranging from sales and marketing to technology and business strategy. As a serial entrepreneur, he has extensive experience in a variety of business and technology arenas. John has also served as adjunct professor in the Emory University Goizueta School of Business.

CoreSpeed, LLC, provides a unique, hosted Enterprise Community Platform that merges community (social network) application functionality with enhanced business functionality such as; marketing automation, location services, behavioral analytics, and systems integration. The Company employs advanced application simulation tools and flexible frameworks to help enterprises rapidly begin to leverage business-based social computing. (See http://www.corespeed.com/).

The CIO Roundtable Forum is a luncheon series designed to offer a small- group discussion forum over lunch for IT Executives and other technology interested professionals. Paalam, headquartered in Atlanta, Georgia, is a technology services company that specializes in managing globally distributed technology development teams for its clients. Paalam offers significant savings by providing fixed price contracts, guaranteeing quality and managing software development projects end to end.

The Company asks that any IT executive wishing to attend one of the upcoming, limited-seating CIO Roundtable Forum luncheons, call the Company at 770-209-9700 or email to info@paalam.com for conformation of seating and to receive a schedule of upcoming events.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070709/CLM156AP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Paalam, Inc.

CONTACT: Dr. Narsi LS Narasimham, CEO, Paalam, Inc., +1-770-209-9700,info@Paalam.com

Web site: http://www.corespeed.com/http://www.paalam.com/

Source: PRNewswire

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